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Different shades of pink

Leurs, Britta (2010)
Department of Business Administration
Abstract
The purpose of this study is to gain a deeper understanding about the consumption of contemporary charity in Western society on the example of the Swedish breast cancer charity Rosa Bandet. The study reveals exciting nuances of contemporary charity consumption, among them the glamourisation and disarming of cancer, the commercialisation and merchandisation of charitable giving, the changing role of the donor and the new tasks of contemporary charities. The research offers a number of new perspectives for the research on charity, and moreover also elaborates on one of these perspectives, demonstrating that people use the consumption of charity to handle death. The assumption that consumers actively use charity for managing death challenges... (More)
The purpose of this study is to gain a deeper understanding about the consumption of contemporary charity in Western society on the example of the Swedish breast cancer charity Rosa Bandet. The study reveals exciting nuances of contemporary charity consumption, among them the glamourisation and disarming of cancer, the commercialisation and merchandisation of charitable giving, the changing role of the donor and the new tasks of contemporary charities. The research offers a number of new perspectives for the research on charity, and moreover also elaborates on one of these perspectives, demonstrating that people use the consumption of charity to handle death. The assumption that consumers actively use charity for managing death challenges the actual suppression of contemporary consumers and the question is posed if the consumer today really is suppressed and wants to escape the market or if he maybe is the one in control. (Less)
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author
Leurs, Britta
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Management of enterprises, Rosa Bandet, consumption, CCT, charity, Företagsledning, management
language
Swedish
id
2168071
date added to LUP
2010-06-04 00:00:00
date last changed
2012-11-12 11:47:52
@misc{2168071,
  abstract     = {The purpose of this study is to gain a deeper understanding about the consumption of contemporary charity in Western society on the example of the Swedish breast cancer charity Rosa Bandet. The study reveals exciting nuances of contemporary charity consumption, among them the glamourisation and disarming of cancer, the commercialisation and merchandisation of charitable giving, the changing role of the donor and the new tasks of contemporary charities. The research offers a number of new perspectives for the research on charity, and moreover also elaborates on one of these perspectives, demonstrating that people use the consumption of charity to handle death. The assumption that consumers actively use charity for managing death challenges the actual suppression of contemporary consumers and the question is posed if the consumer today really is suppressed and wants to escape the market or if he maybe is the one in control.},
  author       = {Leurs, Britta},
  keyword      = {Management of enterprises,Rosa Bandet,consumption,CCT,charity,Företagsledning,management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Different shades of pink},
  year         = {2010},
}