Advanced

Recruitment as a Part of the Dialogue - An Exploration of Different Experiences and Views of Social Media in the Recruitment Process

Hemmings, Catharina; Augustin, Linda and Berglund, Ulrika (2010)
Department of Business Administration
Abstract
“Recruitment as a Part of the Dialogue – an Exploration of Different Experiences and Views of Social Media in the Recruitment Process”. The thesis you’re about to read is based on the new possibilities of communication that social media can enable in the recruitment process. The aim of the study has been to explore the relatively unexplored area of social media connected to HR. Theories used concern the concepts of social media, communication and recruitment. The empirical material is based on practitioner’s views and experiences of the subject matter. Their viewpoints have helped us in our discussion in order to answer our research purpose: “The purpose of this thesis is to discuss social media as a new challenge for HR. The focus will be... (More)
“Recruitment as a Part of the Dialogue – an Exploration of Different Experiences and Views of Social Media in the Recruitment Process”. The thesis you’re about to read is based on the new possibilities of communication that social media can enable in the recruitment process. The aim of the study has been to explore the relatively unexplored area of social media connected to HR. Theories used concern the concepts of social media, communication and recruitment. The empirical material is based on practitioner’s views and experiences of the subject matter. Their viewpoints have helped us in our discussion in order to answer our research purpose: “The purpose of this thesis is to discuss social media as a new challenge for HR. The focus will be to examine what role social media might be playing in company HR and how social media strategically can be used in recruitment. Furthermore we will address the important issues and considerations of the use of social media as a recruitment tool and what long-term consequences it might bring” (p. 9) The empirical material is based on seminars held in Stockholm during an HR-event called “Personaldagen 2010” and from semi-structures interviews. The material is based on managers and practitioners views and experiences and act as examples of how companies approach and currently view social media. The section is based on three overarching concepts: Social media- an opportunity or risk, Communication and Recruitment. In order to structure our discussion and analyze our findings we created a “frame of discussion”. Our model is influenced by the “Harvard map of the HRM Territory” put forward by Beer, Spector, Lawrence, Mills and Walton in 1984. In order to suit our purpose some modifications has been made and some non relevant parts has been removed (p. 21 and 42).
In the Discussion we connect and discuss the findings derived from the empirical data. In the Discussion we also present the links between the concepts of social media, communication and recruitment. The reader will be guided by the help of our “frame of discussion”. The final chapter is our Conclusion which summarizes our main findings. Authors: Linda Augustin, Ulrika Berglund and Catharina Hemmings
Supervisor: Saara Taalas (Less)
Please use this url to cite or link to this publication:
author
Hemmings, Catharina; Augustin, Linda and Berglund, Ulrika
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Social Media, Recruitment, Human Resource (HR), Communication, Dialogue, Management of enterprises, Företagsledning, management
language
Swedish
id
2169649
date added to LUP
2010-06-03 00:00:00
date last changed
2012-04-02 18:19:07
@misc{2169649,
  abstract     = {“Recruitment as a Part of the Dialogue – an Exploration of Different Experiences and Views of Social Media in the Recruitment Process”. The thesis you’re about to read is based on the new possibilities of communication that social media can enable in the recruitment process. The aim of the study has been to explore the relatively unexplored area of social media connected to HR. Theories used concern the concepts of social media, communication and recruitment. The empirical material is based on practitioner’s views and experiences of the subject matter. Their viewpoints have helped us in our discussion in order to answer our research purpose: “The purpose of this thesis is to discuss social media as a new challenge for HR. The focus will be to examine what role social media might be playing in company HR and how social media strategically can be used in recruitment. Furthermore we will address the important issues and considerations of the use of social media as a recruitment tool and what long-term consequences it might bring” (p. 9) The empirical material is based on seminars held in Stockholm during an HR-event called “Personaldagen 2010” and from semi-structures interviews. The material is based on managers and practitioners views and experiences and act as examples of how companies approach and currently view social media. The section is based on three overarching concepts: Social media- an opportunity or risk, Communication and Recruitment. In order to structure our discussion and analyze our findings we created a “frame of discussion”. Our model is influenced by the “Harvard map of the HRM Territory” put forward by Beer, Spector, Lawrence, Mills and Walton in 1984. In order to suit our purpose some modifications has been made and some non relevant parts has been removed (p. 21 and 42).
In the Discussion we connect and discuss the findings derived from the empirical data. In the Discussion we also present the links between the concepts of social media, communication and recruitment. The reader will be guided by the help of our “frame of discussion”. The final chapter is our Conclusion which summarizes our main findings. Authors: Linda Augustin, Ulrika Berglund and Catharina Hemmings
Supervisor: Saara Taalas},
  author       = {Hemmings, Catharina and Augustin, Linda and Berglund, Ulrika},
  keyword      = {Social Media,Recruitment,Human Resource (HR),Communication,Dialogue,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Recruitment as a Part of the Dialogue - An Exploration of Different Experiences and Views of Social Media in the Recruitment Process},
  year         = {2010},
}