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Scrap the Culture Talk, Let Employees Do the "Walking": a processual approach to understanding culture change in a rapid-growth firm.

Muravjova, Olga; Luetscher, Daniela and Doroja, Michael (2009)
Department of Business Administration
Abstract
The research brings the following conclusions: knowledge sharing plays essential role in communicating the need for organizational change; employees need time to identify themselves with the change aspect to become more customer-oriented. Some of the reasons for current discrepancies in Wind lie within unstructured and inconsistent communication, rapidly changing business environment, triggers created by different national culture as well as ‘im ature’ leadership. It is essential to create collective knowledge in order to establish collective identity, which signifies the changing culture.
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author
Muravjova, Olga; Luetscher, Daniela and Doroja, Michael
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
Rapid Growth Company, Processual Change, Organization Cultural Change, Knowldge Sharing, Identity, Management of enterprises, Företagsledning, management
language
Swedish
id
2171864
date added to LUP
2009-06-01 00:00:00
date last changed
2012-04-02 17:52:03
@misc{2171864,
  abstract     = {The research brings the following conclusions: knowledge sharing plays essential role in communicating the need for organizational change; employees need time to identify themselves with the change aspect to become more customer-oriented. Some of the reasons for current discrepancies in Wind lie within unstructured and inconsistent communication, rapidly changing business environment, triggers created by different national culture as well as ‘im ature’ leadership. It is essential to create collective knowledge in order to establish collective identity, which signifies the changing culture.},
  author       = {Muravjova, Olga and Luetscher, Daniela and Doroja, Michael},
  keyword      = {Rapid Growth Company,Processual Change,Organization Cultural Change,Knowldge Sharing,Identity,Management of enterprises,Företagsledning, management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Scrap the Culture Talk, Let Employees Do the "Walking": a processual approach to understanding culture change in a rapid-growth firm.},
  year         = {2009},
}