Scrap the Culture Talk, Let Employees Do the "Walking": a processual approach to understanding culture change in a rapid-growth firm.
(2009)Department of Business Administration
- Abstract
- The research brings the following conclusions: knowledge sharing plays essential role in communicating the need for organizational change; employees need time to identify themselves with the change aspect to become more customer-oriented. Some of the reasons for current discrepancies in Wind lie within unstructured and inconsistent communication, rapidly changing business environment, triggers created by different national culture as well as ‘im ature’ leadership. It is essential to create collective knowledge in order to establish collective identity, which signifies the changing culture.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2171864
- author
- Muravjova, Olga ; Luetscher, Daniela and Doroja, Michael
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Rapid Growth Company, Processual Change, Organization Cultural Change, Knowldge Sharing, Identity, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 2171864
- date added to LUP
- 2009-06-01 00:00:00
- date last changed
- 2012-04-02 17:52:03
@misc{2171864, abstract = {{The research brings the following conclusions: knowledge sharing plays essential role in communicating the need for organizational change; employees need time to identify themselves with the change aspect to become more customer-oriented. Some of the reasons for current discrepancies in Wind lie within unstructured and inconsistent communication, rapidly changing business environment, triggers created by different national culture as well as ‘im ature’ leadership. It is essential to create collective knowledge in order to establish collective identity, which signifies the changing culture.}}, author = {{Muravjova, Olga and Luetscher, Daniela and Doroja, Michael}}, language = {{swe}}, note = {{Student Paper}}, title = {{Scrap the Culture Talk, Let Employees Do the "Walking": a processual approach to understanding culture change in a rapid-growth firm.}}, year = {{2009}}, }