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Business Model Evaluation and Generation System

Engdahl, Fredrik and Rensfelt, Jonas (2011) MIO920
Production Management
Abstract
Background: The thesis came to be in cooperation with a Swedish
company producing and providing high-tech products.
The product and service produced by the company
which have been the focus of this thesis is considered
an innovation, as it in contrast to similar products or
services in the market uses a unique hosting system
developed by the company, utilizing network and cloud
computing. Even though the product and service was
considered unique and innovative by the company, and
was projected to appeal to a market in strong growth,
the success in terms of sales failed to materialise.
Purpose: The purpose of this thesis is to develop a system that
can be used to evaluate a company’s current business
model and generate a new... (More)
Background: The thesis came to be in cooperation with a Swedish
company producing and providing high-tech products.
The product and service produced by the company
which have been the focus of this thesis is considered
an innovation, as it in contrast to similar products or
services in the market uses a unique hosting system
developed by the company, utilizing network and cloud
computing. Even though the product and service was
considered unique and innovative by the company, and
was projected to appeal to a market in strong growth,
the success in terms of sales failed to materialise.
Purpose: The purpose of this thesis is to develop a system that
can be used to evaluate a company’s current business
model and generate a new and improved version of it.
Objectives: The thesis objectives may be divided into two separate,
but interlinked objectives.
1. A fully developed system which may be used by any
company to evaluate and generate alternative business
models.
2. A case study performed with the host company’s
business model as object of interest, in which the
developed system is put into practice and tested.
Method: The method used is a Systems approach with
quantitative elements, which was used to ensure the
holistic perspective. Data was gathered through
literature studies, interviews and observations and a
case study.
Conclusion: The thesis resulted in a six step system, easy to use by
any company consisting of the following: 1. Market
Analysis, 2. Business Model Evaluation, 3. Workshop, 4.
Business Model Generation, 5. Investments Needed and
6. Implementation plan. In addition a case study was
conducted, putting the system into practise targeting
the host company´s business model. The system made it
possible to identify shortcomings and key success
factors used to improve the business model. (Less)
Please use this url to cite or link to this publication:
author
Engdahl, Fredrik and Rensfelt, Jonas
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Business model evaluation, business model generation, business development, Incremental innovation.
other publication id
11/5402
language
English
id
2199042
date added to LUP
2011-10-25 16:27:11
date last changed
2011-10-25 16:27:11
@misc{2199042,
  abstract     = {Background: The thesis came to be in cooperation with a Swedish
company producing and providing high-tech products.
The product and service produced by the company
which have been the focus of this thesis is considered
an innovation, as it in contrast to similar products or
services in the market uses a unique hosting system
developed by the company, utilizing network and cloud
computing. Even though the product and service was
considered unique and innovative by the company, and
was projected to appeal to a market in strong growth,
the success in terms of sales failed to materialise.
Purpose: The purpose of this thesis is to develop a system that
can be used to evaluate a company’s current business
model and generate a new and improved version of it.
Objectives: The thesis objectives may be divided into two separate,
but interlinked objectives.
1. A fully developed system which may be used by any
company to evaluate and generate alternative business
models.
2. A case study performed with the host company’s
business model as object of interest, in which the
developed system is put into practice and tested.
Method: The method used is a Systems approach with
quantitative elements, which was used to ensure the
holistic perspective. Data was gathered through
literature studies, interviews and observations and a
case study.
Conclusion: The thesis resulted in a six step system, easy to use by
any company consisting of the following: 1. Market
Analysis, 2. Business Model Evaluation, 3. Workshop, 4.
Business Model Generation, 5. Investments Needed and
6. Implementation plan. In addition a case study was
conducted, putting the system into practise targeting
the host company´s business model. The system made it
possible to identify shortcomings and key success
factors used to improve the business model.},
  author       = {Engdahl, Fredrik and Rensfelt, Jonas},
  keyword      = {Business model evaluation,business model generation,business development,Incremental innovation.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Business Model Evaluation and Generation System},
  year         = {2011},
}