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Att övertyga på 140 tecken - En studie av Carl Bildts användning av Twitter

Levin, Jonas LU (2012) RETK03 20112
Rhetoric
Abstract (Swedish)
The study investigates Carl Bildt, the Swedish minister of foreign affairs, use of the social media tool Twitter and its rhetorical usage. The study uses a neo-Aristotelian method and the artefact being studied is one month of tweets by Bildt. The study researched what the rhetorical function Bildt had with his usage of Twitter and how Twitter can be a strategic rhetorical tool for political communication. The research showed that Bildts tweets contained two groups of tweets. The first group of tweets showed a rhetorical function of an increasing ethos and fronesis for Bildt due to a usage of Cicero’s topic “previous experience”. The second group of tweets showed a rhetorical function in agenda setting and news reporting, showing the way... (More)
The study investigates Carl Bildt, the Swedish minister of foreign affairs, use of the social media tool Twitter and its rhetorical usage. The study uses a neo-Aristotelian method and the artefact being studied is one month of tweets by Bildt. The study researched what the rhetorical function Bildt had with his usage of Twitter and how Twitter can be a strategic rhetorical tool for political communication. The research showed that Bildts tweets contained two groups of tweets. The first group of tweets showed a rhetorical function of an increasing ethos and fronesis for Bildt due to a usage of Cicero’s topic “previous experience”. The second group of tweets showed a rhetorical function in agenda setting and news reporting, showing the way to cope with the news, and strengthening his strategically circumstances for future rhetorical situations. (Less)
Please use this url to cite or link to this publication:
author
Levin, Jonas LU
supervisor
organization
course
RETK03 20112
year
type
M2 - Bachelor Degree
subject
keywords
Retorik, Twitter, Agendasättning, Ethos, Sociala-medier, Fronesis
language
Swedish
id
2300560
date added to LUP
2012-01-30 16:36:50
date last changed
2014-09-04 08:36:36
@misc{2300560,
  abstract     = {The study investigates Carl Bildt, the Swedish minister of foreign affairs, use of the social media tool Twitter and its rhetorical usage. The study uses a neo-Aristotelian method and the artefact being studied is one month of tweets by Bildt. The study researched what the rhetorical function Bildt had with his usage of Twitter and how Twitter can be a strategic rhetorical tool for political communication. The research showed that Bildts tweets contained two groups of tweets. The first group of tweets showed a rhetorical function of an increasing ethos and fronesis for Bildt due to a usage of Cicero’s topic “previous experience”. The second group of tweets showed a rhetorical function in agenda setting and news reporting, showing the way to cope with the news, and strengthening his strategically circumstances for future rhetorical situations.},
  author       = {Levin, Jonas},
  keyword      = {Retorik,Twitter,Agendasättning,Ethos,Sociala-medier,Fronesis},
  language     = {swe},
  note         = {Student Paper},
  title        = {Att övertyga på 140 tecken - En studie av Carl Bildts användning av Twitter},
  year         = {2012},
}