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Kommunikation vid komplexa tjänster - Bankers kommunikation via sociala medier

Mark

Peyron, Jonathan ^LU ; Jonson, Petra and Bengtsson, Jesper (2012) FEKH95 20112
Department of Business Administration

Please use this url to cite or link to this publication: http://lup.lub.lu.se/student-papers/record/2366164

author

Peyron, Jonathan ^LU ; Jonson, Petra and Bengtsson, Jesper

supervisor

Clara Gustafsson

organization

Department of Business Administration

alternative title

Complex services’ communication – How banks communicate through social media

course

FEKH95 20112

year

2012

type

M2 - Bachelor Degree

subject

Business and Economics

keywords

Social media, Tjänstemarknadsföring, Komplexa tjänster, Bank, Kommunikation

language

id

2366164

date added to LUP

2012-02-29 11:26:24

date last changed

2012-02-29 11:26:24

@misc{2366164,
  author       = {{Peyron, Jonathan and Jonson, Petra and Bengtsson, Jesper}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Kommunikation vid komplexa tjänster - Bankers kommunikation via sociala medier}},
  year         = {{2012}},
}