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Med cykeln som marknadsföringsstrategi - En kritisk analys av Köpenhamn, Cykelstaden

Klintström, Helena LU (2012) SGEL16 20121
Department of Human Geography
Abstract
This thesis is an analysis of the branding of Copenhagen as a bicycle city, in the context of globalization and capitalist competition between cities. The purpose of the research is to study how the branding of Copenhagen relates to the broader global discourse, as well as to examine what consequences the implementation of the bicycle city can have on society. The study is conducted as a discourse analysis with text analysis and interviews as tools to uncover the structures. The theory of city branding is used to contextualize Copenhagen as a bicycle city in regards to the literature on matters such as the changing role of cities in national and international economy, trends within the study area of city branding, and the theory of dual... (More)
This thesis is an analysis of the branding of Copenhagen as a bicycle city, in the context of globalization and capitalist competition between cities. The purpose of the research is to study how the branding of Copenhagen relates to the broader global discourse, as well as to examine what consequences the implementation of the bicycle city can have on society. The study is conducted as a discourse analysis with text analysis and interviews as tools to uncover the structures. The theory of city branding is used to contextualize Copenhagen as a bicycle city in regards to the literature on matters such as the changing role of cities in national and international economy, trends within the study area of city branding, and the theory of dual city images. The study concludes that there is a stark resemblance between the rhetoric of of the bicycle city and the trends in global city branding, and discusses how the concrete consequences of the bicycle city could potentially work to create a more sustainable outcome than other comparable branding strategies. (Less)
Please use this url to cite or link to this publication:
author
Klintström, Helena LU
supervisor
organization
alternative title
On Branding and Bicycles - a critical analysis of city branding in Copenhagen
course
SGEL16 20121
year
type
M2 - Bachelor Degree
subject
keywords
Capitalism, City Branding, Copenhagen, Copenhagenization, the Creative Class, Bicycle, Dual City, Entrepreneurial City, Globalization, Livability, Sustainability, Uneven development, Wonderful Copenhagen
language
Swedish
id
2544990
date added to LUP
2012-06-11 11:32:24
date last changed
2012-06-11 11:32:24
@misc{2544990,
  abstract     = {This thesis is an analysis of the branding of Copenhagen as a bicycle city, in the context of globalization and capitalist competition between cities. The purpose of the research is to study how the branding of Copenhagen relates to the broader global discourse, as well as to examine what consequences the implementation of the bicycle city can have on society. The study is conducted as a discourse analysis with text analysis and interviews as tools to uncover the structures. The theory of city branding is used to contextualize Copenhagen as a bicycle city in regards to the literature on matters such as the changing role of cities in national and international economy, trends within the study area of city branding, and the theory of dual city images. The study concludes that there is a stark resemblance between the rhetoric of of the bicycle city and the trends in global city branding, and discusses how the concrete consequences of the bicycle city could potentially work to create a more sustainable outcome than other comparable branding strategies.},
  author       = {Klintström, Helena},
  keyword      = {Capitalism,City Branding,Copenhagen,Copenhagenization,the Creative Class,Bicycle,Dual City,Entrepreneurial City,Globalization,Livability,Sustainability,Uneven development,Wonderful Copenhagen},
  language     = {swe},
  note         = {Student Paper},
  title        = {Med cykeln som marknadsföringsstrategi - En kritisk analys av Köpenhamn, Cykelstaden},
  year         = {2012},
}