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Bilden av Eslöv - En kommunanalys med fokus på platsmarknadsföring

Larsson, Aleksandra LU (2012) SGEL16 20121
Department of Human Geography
Abstract
The purpose of this essay is to investigate what or which practices Eslöv uses to find niches in the Öresund region. The basic data for the study is a community project called “The image of Eslöv” which began in autumn 2011, and that extends to the summer of 2012.
Communal documents are a major part of the background facts to the essay to give the reader a better understanding of the municipality. Interview data from people with different roles within the project forms a major part of the empirical material because of the lack of document with personal opinions. A literature study was conducted to gain an understanding of why the concept of place branding has become popular.
The community has been identified by history, demographics, and... (More)
The purpose of this essay is to investigate what or which practices Eslöv uses to find niches in the Öresund region. The basic data for the study is a community project called “The image of Eslöv” which began in autumn 2011, and that extends to the summer of 2012.
Communal documents are a major part of the background facts to the essay to give the reader a better understanding of the municipality. Interview data from people with different roles within the project forms a major part of the empirical material because of the lack of document with personal opinions. A literature study was conducted to gain an understanding of why the concept of place branding has become popular.
The community has been identified by history, demographics, and geographic location and former research on the subject place marketing has been studied and is discussed in the theoretical part. Also relevant articles and communal documents have been studied to get an enlarged insight on Eslöv and “The image of Eslöv”.
The methodology consists of three different approaches: participant observation, a pilot study and six quantitative research interviews with six key players to get the new material.
The study results showed that Eslöv uses several different approaches to attract residents, visitors and new businesses. It was also revealed that all respondents have the same goals with the community project, which is to produce a distinct image that everyone can support and be proud of. (Less)
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author
Larsson, Aleksandra LU
supervisor
organization
course
SGEL16 20121
year
type
M2 - Bachelor Degree
subject
keywords
Place marketing, community project, "The image of Eslöv", residents, visitors, businesses
language
Swedish
id
2596875
date added to LUP
2012-09-06 08:54:51
date last changed
2012-09-06 08:54:51
@misc{2596875,
  abstract     = {The purpose of this essay is to investigate what or which practices Eslöv uses to find niches in the Öresund region. The basic data for the study is a community project called “The image of Eslöv” which began in autumn 2011, and that extends to the summer of 2012.
Communal documents are a major part of the background facts to the essay to give the reader a better understanding of the municipality. Interview data from people with different roles within the project forms a major part of the empirical material because of the lack of document with personal opinions. A literature study was conducted to gain an understanding of why the concept of place branding has become popular.
The community has been identified by history, demographics, and geographic location and former research on the subject place marketing has been studied and is discussed in the theoretical part. Also relevant articles and communal documents have been studied to get an enlarged insight on Eslöv and “The image of Eslöv”.
The methodology consists of three different approaches: participant observation, a pilot study and six quantitative research interviews with six key players to get the new material.
The study results showed that Eslöv uses several different approaches to attract residents, visitors and new businesses. It was also revealed that all respondents have the same goals with the community project, which is to produce a distinct image that everyone can support and be proud of.},
  author       = {Larsson, Aleksandra},
  keyword      = {Place marketing,community project,"The image of Eslöv",residents,visitors,businesses},
  language     = {swe},
  note         = {Student Paper},
  title        = {Bilden av Eslöv - En kommunanalys med fokus på platsmarknadsföring},
  year         = {2012},
}