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Hurtbullar och smala ideal! - En jämförande studie om ungas och äldres mottagande och upplevelse av medias hälsobudskap

Sjöberg Aas, Theodora LU and Persson, Caroline LU (2012) SOPA63 20121
School of Social Work
Abstract
Abstract

Authors: Caroline Persson & Theodora Sjöberg Aas
Title: Hurtbullar och smala ideal! – En jämförande studie om ungas och äldres mottagande och upplevelse av medias hälsobudskap

The purpose of this study was to examine the receptivity of Media’s image of health with focus on age differences. We wanted to examine and compare how Media's messages are experienced by young and old, how the messages are handled and how it is expressed in the groups we examined. Our study sample consisted of two focus groups, one group consisted of five 16-19 year olds and the other of six elderlies aged 65 +. We chose a qualitative method, focus group interviews, in order to capture the groups’ experience of Media’s health messages and to examine... (More)
Abstract

Authors: Caroline Persson & Theodora Sjöberg Aas
Title: Hurtbullar och smala ideal! – En jämförande studie om ungas och äldres mottagande och upplevelse av medias hälsobudskap

The purpose of this study was to examine the receptivity of Media’s image of health with focus on age differences. We wanted to examine and compare how Media's messages are experienced by young and old, how the messages are handled and how it is expressed in the groups we examined. Our study sample consisted of two focus groups, one group consisted of five 16-19 year olds and the other of six elderlies aged 65 +. We chose a qualitative method, focus group interviews, in order to capture the groups’ experience of Media’s health messages and to examine the group interaction within the groups. We also picked three TV clips with different health messages that we showed during our focus group interviews, with the purpose to provoke thoughts and experiences in the groups, a kind of modified vignette method. This resulted in many discussions about experiences of Media’s health messages. Through transcribing, coding and analyzing the interviews, we found that age and experience had some bearing on how the messages were received and perceived. We also realized that group interaction affects how you communicate experience and receptivity. (Less)
Please use this url to cite or link to this publication:
author
Sjöberg Aas, Theodora LU and Persson, Caroline LU
supervisor
organization
course
SOPA63 20121
year
type
M2 - Bachelor Degree
subject
keywords
elderlies., receptivity, Media, youth, experience
language
Swedish
id
2701612
date added to LUP
2012-06-07 09:33:19
date last changed
2012-06-07 09:33:19
@misc{2701612,
  abstract     = {Abstract

Authors: Caroline Persson & Theodora Sjöberg Aas
Title: Hurtbullar och smala ideal! – En jämförande studie om ungas och äldres mottagande och upplevelse av medias hälsobudskap

The purpose of this study was to examine the receptivity of Media’s image of health with focus on age differences. We wanted to examine and compare how Media's messages are experienced by young and old, how the messages are handled and how it is expressed in the groups we examined. Our study sample consisted of two focus groups, one group consisted of five 16-19 year olds and the other of six elderlies aged 65 +. We chose a qualitative method, focus group interviews, in order to capture the groups’ experience of Media’s health messages and to examine the group interaction within the groups. We also picked three TV clips with different health messages that we showed during our focus group interviews, with the purpose to provoke thoughts and experiences in the groups, a kind of modified vignette method. This resulted in many discussions about experiences of Media’s health messages. Through transcribing, coding and analyzing the interviews, we found that age and experience had some bearing on how the messages were received and perceived. We also realized that group interaction affects how you communicate experience and receptivity.},
  author       = {Sjöberg Aas, Theodora and Persson, Caroline},
  keyword      = {elderlies.,receptivity,Media,youth,experience},
  language     = {swe},
  note         = {Student Paper},
  title        = {Hurtbullar och smala ideal! - En jämförande studie om ungas och äldres mottagande och upplevelse av medias hälsobudskap},
  year         = {2012},
}