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Att använda sociala medier för att attrahera medarbetare

Tollstam, Ida LU and Ternhem Kotuniak, Julia LU (2012) PSYK01 20121
Department of Psychology
Abstract
The purpose of this study was to examine how a staffing- and recruitment company uses social media as a communication channel to attract employees. This was a qualitative study in order to gain a deeper understanding of how and why the phenomenon is used. Another way to immerse, one company was selected, thus became a case study. A convenience sample resulted in five interviews with employees. The interviews were based on a semi-structured interview guide and the answers where compared with an observation of the company’s Facebook page. Social media was used for marketing and advertisement and to attract employees. Social media has not replaced the traditional recruitment methods but work as a complement to the company’s website. There are... (More)
The purpose of this study was to examine how a staffing- and recruitment company uses social media as a communication channel to attract employees. This was a qualitative study in order to gain a deeper understanding of how and why the phenomenon is used. Another way to immerse, one company was selected, thus became a case study. A convenience sample resulted in five interviews with employees. The interviews were based on a semi-structured interview guide and the answers where compared with an observation of the company’s Facebook page. Social media was used for marketing and advertisement and to attract employees. Social media has not replaced the traditional recruitment methods but work as a complement to the company’s website. There are templates and directives for publication on social media available, but it appears that none of the interviewees were familiar with these. The company adjusts its communication to which audience they want to reach, this is shown on the company’s Facebook page. (Less)
Please use this url to cite or link to this publication:
author
Tollstam, Ida LU and Ternhem Kotuniak, Julia LU
supervisor
organization
course
PSYK01 20121
year
type
M2 - Bachelor Degree
subject
keywords
the psychological contract, Employer branding, target audience, communication, Social media, recruitment, Person-organization fit
language
Swedish
id
2740320
date added to LUP
2012-06-15 11:41:09
date last changed
2012-06-15 11:41:09
@misc{2740320,
  abstract     = {The purpose of this study was to examine how a staffing- and recruitment company uses social media as a communication channel to attract employees. This was a qualitative study in order to gain a deeper understanding of how and why the phenomenon is used. Another way to immerse, one company was selected, thus became a case study. A convenience sample resulted in five interviews with employees. The interviews were based on a semi-structured interview guide and the answers where compared with an observation of the company’s Facebook page. Social media was used for marketing and advertisement and to attract employees. Social media has not replaced the traditional recruitment methods but work as a complement to the company’s website. There are templates and directives for publication on social media available, but it appears that none of the interviewees were familiar with these. The company adjusts its communication to which audience they want to reach, this is shown on the company’s Facebook page.},
  author       = {Tollstam, Ida and Ternhem Kotuniak, Julia},
  keyword      = {the psychological contract,Employer branding,target audience,communication,Social media,recruitment,Person-organization fit},
  language     = {swe},
  note         = {Student Paper},
  title        = {Att använda sociala medier för att attrahera medarbetare},
  year         = {2012},
}