Advanced

The Bletaphor A study on the correlation between conceptual blending and conceptual metaphors in contemporary advertisements

Eder, Barbara (2010) ENGK01 20092
English Studies
Abstract
Earlier, linguists have treated conceptual metaphor and conceptual blend as
two separate phenomena. Recent research, however, has brought more and
more attention to similarities between these phenomena. This study intends
to shed more light on such similarities in the underlying creation process and
aims to detect common preconditions. A corpus-driven analysis,
incorporating 50 advertisements representative for creative metaphor and
creative blend, investigates the possibility of a continuum connecting the
phenomena researched. The focus of the study lies in a research of the
balance of the dominance of the concepts interacting. Moreover, significant
factors for the distinction between metaphor and blend are detected.
Please use this url to cite or link to this publication:
author
Eder, Barbara
supervisor
organization
course
ENGK01 20092
year
type
M2 - Bachelor Degree
subject
language
English
id
2760496
date added to LUP
2012-06-19 09:10:29
date last changed
2012-06-19 09:10:29
@misc{2760496,
  abstract     = {Earlier, linguists have treated conceptual metaphor and conceptual blend as
two separate phenomena. Recent research, however, has brought more and
more attention to similarities between these phenomena. This study intends
to shed more light on such similarities in the underlying creation process and
aims to detect common preconditions. A corpus-driven analysis,
incorporating 50 advertisements representative for creative metaphor and
creative blend, investigates the possibility of a continuum connecting the
phenomena researched. The focus of the study lies in a research of the
balance of the dominance of the concepts interacting. Moreover, significant
factors for the distinction between metaphor and blend are detected.},
  author       = {Eder, Barbara},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Bletaphor A study on the correlation between conceptual blending and conceptual metaphors in contemporary advertisements},
  year         = {2010},
}