The Bletaphor A study on the correlation between conceptual blending and conceptual metaphors in contemporary advertisements
(2010) ENGK01 20092English Studies
- Abstract
- Earlier, linguists have treated conceptual metaphor and conceptual blend as
two separate phenomena. Recent research, however, has brought more and
more attention to similarities between these phenomena. This study intends
to shed more light on such similarities in the underlying creation process and
aims to detect common preconditions. A corpus-driven analysis,
incorporating 50 advertisements representative for creative metaphor and
creative blend, investigates the possibility of a continuum connecting the
phenomena researched. The focus of the study lies in a research of the
balance of the dominance of the concepts interacting. Moreover, significant
factors for the distinction between metaphor and blend are detected.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2760496
- author
- Eder, Barbara
- supervisor
-
- Dylan Glynn LU
- organization
- course
- ENGK01 20092
- year
- 2010
- type
- M2 - Bachelor Degree
- subject
- language
- English
- id
- 2760496
- date added to LUP
- 2012-06-19 09:10:29
- date last changed
- 2012-06-19 09:10:29
@misc{2760496, abstract = {{Earlier, linguists have treated conceptual metaphor and conceptual blend as two separate phenomena. Recent research, however, has brought more and more attention to similarities between these phenomena. This study intends to shed more light on such similarities in the underlying creation process and aims to detect common preconditions. A corpus-driven analysis, incorporating 50 advertisements representative for creative metaphor and creative blend, investigates the possibility of a continuum connecting the phenomena researched. The focus of the study lies in a research of the balance of the dominance of the concepts interacting. Moreover, significant factors for the distinction between metaphor and blend are detected.}}, author = {{Eder, Barbara}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Bletaphor A study on the correlation between conceptual blending and conceptual metaphors in contemporary advertisements}}, year = {{2010}}, }