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Vertikal integration - en källa till värdeskapande för företag?

Nilsson, Per LU ; Persson, Sara and Wendel, Emelie (2012) FEKH95 20121
Department of Business Administration
Abstract
Abstract
Title: Vertical integration, a source of value adding for companies?
Seminar date: 2012-06-01
Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr
Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara
Advisor/s: Claes Svensson
Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management
Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers.
Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the... (More)
Abstract
Title: Vertical integration, a source of value adding for companies?
Seminar date: 2012-06-01
Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr
Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara
Advisor/s: Claes Svensson
Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management
Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers.
Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the basis of the thesis. The quantitative study consists of a survey in which customers in farm shops value preferences with purchase. The qualitative studies consists of a semi-structured interview, observations and conversations in the farm shops.
Theoretical perspective: The theoretical perspective is based on the theory of Transaction Cost Economics. Furthermore, the authors present theories of perceived customer value, willingness to pay, measurement of vertical integration and a self-constructed model to illustrate a possible connection between the degree of vertical integration and perceived customer value and/or willingness to pay.
Empirical foundation: A brief description of the industry and the quantitative study. Furthermore, observations and conversations made in the farm shops are presented.
Conclusions: The authors discusses the empirical and the theoretical findings. The discussion leads to the result that one can not see a positive connection between the degree of vertical integration and an increasing perceived customer value, although customers seems to be willing to pay more for a product that are characterized by a higher degree of vertical integration, that is, to a greater extent have been produced within the firm’s boundaries. (Less)
Please use this url to cite or link to this publication:
author
Nilsson, Per LU ; Persson, Sara and Wendel, Emelie
supervisor
organization
course
FEKH95 20121
year
type
M2 - Bachelor Degree
subject
keywords
Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management
language
Swedish
id
2798116
date added to LUP
2012-06-19 09:31:00
date last changed
2012-06-19 09:31:00
@misc{2798116,
  abstract     = {Abstract
Title: Vertical integration, a source of value adding for companies?
Seminar date: 2012-06-01
Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr
Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara
Advisor/s: Claes Svensson
Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management
Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers.
Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the basis of the thesis. The quantitative study consists of a survey in which customers in farm shops value preferences with purchase. The qualitative studies consists of a semi-structured interview, observations and conversations in the farm shops.
Theoretical perspective: The theoretical perspective is based on the theory of Transaction Cost Economics. Furthermore, the authors present theories of perceived customer value, willingness to pay, measurement of vertical integration and a self-constructed model to illustrate a possible connection between the degree of vertical integration and perceived customer value and/or willingness to pay.
Empirical foundation: A brief description of the industry and the quantitative study. Furthermore, observations and conversations made in the farm shops are presented.
Conclusions: The authors discusses the empirical and the theoretical findings. The discussion leads to the result that one can not see a positive connection between the degree of vertical integration and an increasing perceived customer value, although customers seems to be willing to pay more for a product that are characterized by a higher degree of vertical integration, that is, to a greater extent have been produced within the firm’s boundaries.},
  author       = {Nilsson, Per and Persson, Sara and Wendel, Emelie},
  keyword      = {Vertical integration,Farmshops,Value Creation,Perceived Customer Value,Willingness to pay,Strategy,Strategic Management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Vertikal integration - en källa till värdeskapande för företag?},
  year         = {2012},
}