Vertikal integration - en källa till värdeskapande för företag?
(2012) FEKH95 20121Department of Business Administration
- Abstract
- Abstract
Title: Vertical integration, a source of value adding for companies?
Seminar date: 2012-06-01
Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr
Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara
Advisor/s: Claes Svensson
Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management
Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers.
Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the... (More) - Abstract
Title: Vertical integration, a source of value adding for companies?
Seminar date: 2012-06-01
Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr
Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara
Advisor/s: Claes Svensson
Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management
Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers.
Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the basis of the thesis. The quantitative study consists of a survey in which customers in farm shops value preferences with purchase. The qualitative studies consists of a semi-structured interview, observations and conversations in the farm shops.
Theoretical perspective: The theoretical perspective is based on the theory of Transaction Cost Economics. Furthermore, the authors present theories of perceived customer value, willingness to pay, measurement of vertical integration and a self-constructed model to illustrate a possible connection between the degree of vertical integration and perceived customer value and/or willingness to pay.
Empirical foundation: A brief description of the industry and the quantitative study. Furthermore, observations and conversations made in the farm shops are presented.
Conclusions: The authors discusses the empirical and the theoretical findings. The discussion leads to the result that one can not see a positive connection between the degree of vertical integration and an increasing perceived customer value, although customers seems to be willing to pay more for a product that are characterized by a higher degree of vertical integration, that is, to a greater extent have been produced within the firm’s boundaries. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2798116
- author
- Nilsson, Per LU ; Persson, Sara and Wendel, Emelie
- supervisor
- organization
- course
- FEKH95 20121
- year
- 2012
- type
- M2 - Bachelor Degree
- subject
- keywords
- Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management
- language
- Swedish
- id
- 2798116
- date added to LUP
- 2012-06-19 09:31:00
- date last changed
- 2012-06-19 09:31:00
@misc{2798116, abstract = {{Abstract Title: Vertical integration, a source of value adding for companies? Seminar date: 2012-06-01 Course: FEKH95, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr Authors: Nilsson, Per: Wendel, Emelie: Persson, Sara Advisor/s: Claes Svensson Key words: Vertical integration, Farmshops, Value Creation, Perceived Customer Value, Willingness to pay, Strategy, Strategic Management Purpose: Analyzing whether the rate of vertical integration for a company can result in added value for customers and/or additional willingness to pay for their costumers. Method: The authors use a quantitative and a qualitative study, where the quantitative study provides the basis of the thesis. The quantitative study consists of a survey in which customers in farm shops value preferences with purchase. The qualitative studies consists of a semi-structured interview, observations and conversations in the farm shops. Theoretical perspective: The theoretical perspective is based on the theory of Transaction Cost Economics. Furthermore, the authors present theories of perceived customer value, willingness to pay, measurement of vertical integration and a self-constructed model to illustrate a possible connection between the degree of vertical integration and perceived customer value and/or willingness to pay. Empirical foundation: A brief description of the industry and the quantitative study. Furthermore, observations and conversations made in the farm shops are presented. Conclusions: The authors discusses the empirical and the theoretical findings. The discussion leads to the result that one can not see a positive connection between the degree of vertical integration and an increasing perceived customer value, although customers seems to be willing to pay more for a product that are characterized by a higher degree of vertical integration, that is, to a greater extent have been produced within the firm’s boundaries.}}, author = {{Nilsson, Per and Persson, Sara and Wendel, Emelie}}, language = {{swe}}, note = {{Student Paper}}, title = {{Vertikal integration - en källa till värdeskapande för företag?}}, year = {{2012}}, }