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Öppen innovations potential för B2B-företag och deras marknadsföring

Åberg, Annie LU ; Alexander, Nordmark; Renato, Campanella and Silvana, Carranza (2012) FEKH95 20121
Department of Business Administration
Abstract (Swedish)
This paper aims to examine how Business to Business can benefit from using Open innovation and the extent to which marketing functions can contribute to open innovation. This is to provide an expanded scope for Open Innovation and an understanding of its potential within marketing
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author
Åberg, Annie LU ; Alexander, Nordmark; Renato, Campanella and Silvana, Carranza
supervisor
organization
course
FEKH95 20121
year
type
M2 - Bachelor Degree
subject
language
Swedish
id
2798659
date added to LUP
2012-06-19 09:30:48
date last changed
2012-06-19 09:30:48
@misc{2798659,
  abstract     = {This paper aims to examine how Business to Business can benefit from using Open innovation and the extent to which marketing functions can contribute to open innovation. This is to provide an expanded scope for Open Innovation and an understanding of its potential within marketing},
  author       = {Åberg, Annie and Alexander, Nordmark and Renato, Campanella and Silvana, Carranza},
  language     = {swe},
  note         = {Student Paper},
  title        = {Öppen innovations potential för B2B-företag och deras marknadsföring},
  year         = {2012},
}