Öppen innovations potential för B2B-företag och deras marknadsföring
(2012) FEKH95 20121Department of Business Administration
- Abstract (Swedish)
- This paper aims to examine how Business to Business can benefit from using Open innovation and the extent to which marketing functions can contribute to open innovation. This is to provide an expanded scope for Open Innovation and an understanding of its potential within marketing
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2798659
- author
- Åberg, Annie LU ; Alexander, Nordmark ; Renato, Campanella and Silvana, Carranza
- supervisor
- organization
- course
- FEKH95 20121
- year
- 2012
- type
- M2 - Bachelor Degree
- subject
- language
- Swedish
- id
- 2798659
- date added to LUP
- 2012-06-19 09:30:48
- date last changed
- 2012-06-19 09:30:48
@misc{2798659, abstract = {{This paper aims to examine how Business to Business can benefit from using Open innovation and the extent to which marketing functions can contribute to open innovation. This is to provide an expanded scope for Open Innovation and an understanding of its potential within marketing}}, author = {{Åberg, Annie and Alexander, Nordmark and Renato, Campanella and Silvana, Carranza}}, language = {{swe}}, note = {{Student Paper}}, title = {{Öppen innovations potential för B2B-företag och deras marknadsföring}}, year = {{2012}}, }