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WHAT IS THE ROLE OF NEW IDEAS INTO BUSINESS MODEL RENEWAL?

Tasioulis, Georgios LU (2012) ENTN39 20121
Department of Business Administration
Abstract
Thesis purpose: The purpose of the present master thesis is to examine if new ideas generated in an organization are able to change its business model, thus leading to business model renewal. For that reason the way an organization can be creative is going to be examined, focusing on the result that the application of an idea had, investigating possible connections between new ideas and the renewal of the business model.
Methodology: In order to fulfill the scope of the present master thesis the qualitative research method was chosen. Both primary and secondary data is going to be used for the purposes of the present thesis. Semi structured interviews were held based on an interview guide. Documents were also studied, whose authenticity... (More)
Thesis purpose: The purpose of the present master thesis is to examine if new ideas generated in an organization are able to change its business model, thus leading to business model renewal. For that reason the way an organization can be creative is going to be examined, focusing on the result that the application of an idea had, investigating possible connections between new ideas and the renewal of the business model.
Methodology: In order to fulfill the scope of the present master thesis the qualitative research method was chosen. Both primary and secondary data is going to be used for the purposes of the present thesis. Semi structured interviews were held based on an interview guide. Documents were also studied, whose authenticity was guaranteed by the case company and finally observation was used to a specific level.

Theoretical perspectives: The thesis examines how new ideas can emerge from a creative environment. The specific steps of the creative process are described (Hesselbein & Johnston, 2002). New ideas can be produced from different techniques (Ahmed & Sheperd, 2010) and they have various sources (Drucker, 1998). The concept of the business model is also provided (Morris, 2005, Johnson, 2008) along with how firms can move to business model renewal (Doz & Kosononen, 2009, Govindarajan, 2001).

Conclusions: New ideas can be generated in an organization and they can flourish in case the firm cultivates the conditions for their generation (training, flexible hierarchy, lack of bureaucracy, supporting management team). These ideas in case they are implemented they can affect the business model of the company and lead to business model renewal. (Less)
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author
Tasioulis, Georgios LU
supervisor
organization
course
ENTN39 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
New ideas, New idea generation, Creativity, Business Model, Business Model Renewal
language
English
id
2799398
date added to LUP
2012-06-28 09:45:45
date last changed
2012-06-28 09:45:45
@misc{2799398,
  abstract     = {Thesis purpose: The purpose of the present master thesis is to examine if new ideas generated in an organization are able to change its business model, thus leading to business model renewal. For that reason the way an organization can be creative is going to be examined, focusing on the result that the application of an idea had, investigating possible connections between new ideas and the renewal of the business model.
Methodology: In order to fulfill the scope of the present master thesis the qualitative research method was chosen. Both primary and secondary data is going to be used for the purposes of the present thesis. Semi structured interviews were held based on an interview guide. Documents were also studied, whose authenticity was guaranteed by the case company and finally observation was used to a specific level.

Theoretical perspectives: The thesis examines how new ideas can emerge from a creative environment. The specific steps of the creative process are described (Hesselbein & Johnston, 2002). New ideas can be produced from different techniques (Ahmed & Sheperd, 2010) and they have various sources (Drucker, 1998). The concept of the business model is also provided (Morris, 2005, Johnson, 2008) along with how firms can move to business model renewal (Doz & Kosononen, 2009, Govindarajan, 2001).

Conclusions: New ideas can be generated in an organization and they can flourish in case the firm cultivates the conditions for their generation (training, flexible hierarchy, lack of bureaucracy, supporting management team). These ideas in case they are implemented they can affect the business model of the company and lead to business model renewal.},
  author       = {Tasioulis, Georgios},
  keyword      = {New ideas,New idea generation,Creativity,Business Model,Business Model Renewal},
  language     = {eng},
  note         = {Student Paper},
  title        = {WHAT IS THE ROLE OF NEW IDEAS INTO BUSINESS MODEL RENEWAL?},
  year         = {2012},
}