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The engagement of local residents in Destination Management Organizations

Permiakova, Anastasiia (2012)
Department of Service Management and Service Studies
Abstract
Local residents are often considered as destination stakeholders and their role assumed to be important in the destination development. However, when it is coming to their direct engagement in Destination Management Organizations (DMO) strategic planning, the question of their actual engagement on practice arises.
This research discusses stakeholder theory and its application to the tourism industry, particularly to DMOs’ activities. The purposes and processes of local residents’ engagement in DMOs’ activities as one of their stakeholder group are in focus. The empirical part deals with the performance of DMOs in the Swedish province of Scania. The in-depth interviews with DMOs’ representatives are conducted in order to investigate their... (More)
Local residents are often considered as destination stakeholders and their role assumed to be important in the destination development. However, when it is coming to their direct engagement in Destination Management Organizations (DMO) strategic planning, the question of their actual engagement on practice arises.
This research discusses stakeholder theory and its application to the tourism industry, particularly to DMOs’ activities. The purposes and processes of local residents’ engagement in DMOs’ activities as one of their stakeholder group are in focus. The empirical part deals with the performance of DMOs in the Swedish province of Scania. The in-depth interviews with DMOs’ representatives are conducted in order to investigate their attitudes towards the significance of local residents as their stakeholders. The forms of practical engagement of local residents are considered and the level of their involvement is discussed. Despite the evidence that DMOs’ representatives recognize the importance of local residents as their destination stakeholders, they tend to not favor the deep engagement with them. Local residents’ engagement tends to be “informative” in style. However, there were some DMOs which execute more sophisticated forms of engagement such as “consultative”.
Through data obtained from personal interviews with Scanian local residents the research reveals what affects local residents’ perceptions of DMOs’ performance. Quite low degree of awareness about tourism organizations was found. Yet, local residents acknowledge DMOs as legitimate organizations and quite satisfied with their level of participation in destination strategic planning.
The investigation of both perspectives – DMOs’ and local residents’ facilitates understanding of how the relationships of these two groups are built up. The recommendations for DMO are provided in the concluding discussion. (Less)
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author
Permiakova, Anastasiia
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
dmos, stakeholder theory, legitimacy, local residents, level of participation
language
English
id
2834829
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=2335&type=doc
date added to LUP
2012-06-22
date last changed
2012-06-22 06:28:37
@misc{2834829,
  abstract     = {Local residents are often considered as destination stakeholders and their role assumed to be important in the destination development. However, when it is coming to their direct engagement in Destination Management Organizations (DMO) strategic planning, the question of their actual engagement on practice arises.
This research discusses stakeholder theory and its application to the tourism industry, particularly to DMOs’ activities. The purposes and processes of local residents’ engagement in DMOs’ activities as one of their stakeholder group are in focus. The empirical part deals with the performance of DMOs in the Swedish province of Scania. The in-depth interviews with DMOs’ representatives are conducted in order to investigate their attitudes towards the significance of local residents as their stakeholders. The forms of practical engagement of local residents are considered and the level of their involvement is discussed. Despite the evidence that DMOs’ representatives recognize the importance of local residents as their destination stakeholders, they tend to not favor the deep engagement with them. Local residents’ engagement tends to be “informative” in style. However, there were some DMOs which execute more sophisticated forms of engagement such as “consultative”.
Through data obtained from personal interviews with Scanian local residents the research reveals what affects local residents’ perceptions of DMOs’ performance. Quite low degree of awareness about tourism organizations was found. Yet, local residents acknowledge DMOs as legitimate organizations and quite satisfied with their level of participation in destination strategic planning.
The investigation of both perspectives – DMOs’ and local residents’ facilitates understanding of how the relationships of these two groups are built up. The recommendations for DMO are provided in the concluding discussion.},
  author       = {Permiakova, Anastasiia},
  keyword      = {dmos,stakeholder theory,legitimacy,local residents,level of participation},
  language     = {eng},
  note         = {Student Paper},
  title        = {The engagement of local residents in Destination Management Organizations},
  year         = {2012},
}