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CSR Policy of Multinational Companies in Different Countries- A Case Study of Coca-Cola in Sweden and Serbia

Xu, Qing LU and Jukic, Marina LU (2012) BUSN89 20121
Department of Business Administration
Abstract
This thesis attempts to investigate why and how MNCs establish appropriate CSR policies for subsidiaries in different countries. The aim of the thesis is to develop a model that reveals factors that influence the CSR focuses of MNC subsidiaries in different countries, and test the model.In order to achieve the purpose of the thesis, a qualitative deductive research design has been applied, based on a case study with multiple replication.
In this thesis, a new model for MNCs subsidiaries is proposed and tested in subsidiaries of the Coca-Cola Company in Sweden and Serbia. The findings suggest the current patterns for MNCs to develop CSR policy in subsidiaries, which is presented in a bi-dimension matrix influenced by the maturity of local... (More)
This thesis attempts to investigate why and how MNCs establish appropriate CSR policies for subsidiaries in different countries. The aim of the thesis is to develop a model that reveals factors that influence the CSR focuses of MNC subsidiaries in different countries, and test the model.In order to achieve the purpose of the thesis, a qualitative deductive research design has been applied, based on a case study with multiple replication.
In this thesis, a new model for MNCs subsidiaries is proposed and tested in subsidiaries of the Coca-Cola Company in Sweden and Serbia. The findings suggest the current patterns for MNCs to develop CSR policy in subsidiaries, which is presented in a bi-dimension matrix influenced by the maturity of local CSR development and the extent of localization in CSR policy. Furthermore, the thesis provides recommendations for stakeholders to help MNCs to enhance the current CSR implementation. (Less)
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author
Xu, Qing LU and Jukic, Marina LU
supervisor
organization
course
BUSN89 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Serbia., Sweden, the Coca-Cola Company, Stakeholders, Multinational companies (MNCs), Corporate Social Responsibility (CSR)
language
English
id
2835538
date added to LUP
2012-06-25 11:32:33
date last changed
2012-06-25 11:32:33
@misc{2835538,
  abstract     = {This thesis attempts to investigate why and how MNCs establish appropriate CSR policies for subsidiaries in different countries. The aim of the thesis is to develop a model that reveals factors that influence the CSR focuses of MNC subsidiaries in different countries, and test the model.In order to achieve the purpose of the thesis, a qualitative deductive research design has been applied, based on a case study with multiple replication.
In this thesis, a new model for MNCs subsidiaries is proposed and tested in subsidiaries of the Coca-Cola Company in Sweden and Serbia. The findings suggest the current patterns for MNCs to develop CSR policy in subsidiaries, which is presented in a bi-dimension matrix influenced by the maturity of local CSR development and the extent of localization in CSR policy. Furthermore, the thesis provides recommendations for stakeholders to help MNCs to enhance the current CSR implementation.},
  author       = {Xu, Qing and Jukic, Marina},
  keyword      = {Serbia.,Sweden,the Coca-Cola Company,Stakeholders,Multinational companies (MNCs),Corporate Social Responsibility (CSR)},
  language     = {eng},
  note         = {Student Paper},
  title        = {CSR Policy of Multinational Companies in Different Countries- A Case Study of Coca-Cola in Sweden and Serbia},
  year         = {2012},
}