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An Empirical Study into the Field of Crowdfunding

Zhang, Yi (2012) BUSP03 20121
Department of Business Administration
Abstract
Purpose: The purpose of the master thesis is to describe and analyze the financing
phenomenon crowdfunding and investigate the relation among the
crowdfunder, the project creator and the crowdfunding website.
Methodology: Case studies based on three crowdfunding websites including IndieGoGo,
Kickstarter and SellaBand, nine crowdfunding projects derive from the
three websites and forty-five crowdfunders. Structured interviews are
with crowdfunders and project creators.
Conclusions: There are some developments of crowdfunding websites in terms of
business model. IndieGoGo and SellaBand have already expanded its
crowdfunding circle and upgraded its crowdfunding business model
through adding more functions on the website and... (More)
Purpose: The purpose of the master thesis is to describe and analyze the financing
phenomenon crowdfunding and investigate the relation among the
crowdfunder, the project creator and the crowdfunding website.
Methodology: Case studies based on three crowdfunding websites including IndieGoGo,
Kickstarter and SellaBand, nine crowdfunding projects derive from the
three websites and forty-five crowdfunders. Structured interviews are
with crowdfunders and project creators.
Conclusions: There are some developments of crowdfunding websites in terms of
business model. IndieGoGo and SellaBand have already expanded its
crowdfunding circle and upgraded its crowdfunding business model
through adding more functions on the website and incorporating the
external partnership into initial model. Moreover, the partnership is an
important tool in the promotion of crowdfunding. Secondly, there are
five motivations of crowdfunders including (1) the opportunity to
support an attractive idea or the producer they know; (2) the altruistic
intentions for funding the project; (3) the opportunity to help others
realize dreams; (4) the reward-oriented intentions of crowdfunders; and
(5) the reciprocity and cross investment between project creators and
crowdfunders. (Less)
Please use this url to cite or link to this publication:
author
Zhang, Yi
supervisor
organization
course
BUSP03 20121
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Crowdfunding, motivations of crowdfunder, platform, upgrade of crowdfunding framework, reciprocity & cross-investment
language
English
id
3049774
date added to LUP
2012-09-05 13:13:20
date last changed
2012-09-05 13:13:20
@misc{3049774,
  abstract     = {Purpose: The purpose of the master thesis is to describe and analyze the financing
phenomenon crowdfunding and investigate the relation among the
crowdfunder, the project creator and the crowdfunding website.
Methodology: Case studies based on three crowdfunding websites including IndieGoGo,
Kickstarter and SellaBand, nine crowdfunding projects derive from the
three websites and forty-five crowdfunders. Structured interviews are
with crowdfunders and project creators.
Conclusions: There are some developments of crowdfunding websites in terms of
business model. IndieGoGo and SellaBand have already expanded its
crowdfunding circle and upgraded its crowdfunding business model
through adding more functions on the website and incorporating the
external partnership into initial model. Moreover, the partnership is an
important tool in the promotion of crowdfunding. Secondly, there are
five motivations of crowdfunders including (1) the opportunity to
support an attractive idea or the producer they know; (2) the altruistic
intentions for funding the project; (3) the opportunity to help others
realize dreams; (4) the reward-oriented intentions of crowdfunders; and
(5) the reciprocity and cross investment between project creators and
crowdfunders.},
  author       = {Zhang, Yi},
  keyword      = {Crowdfunding,motivations of crowdfunder,platform,upgrade of crowdfunding framework,reciprocity & cross-investment},
  language     = {eng},
  note         = {Student Paper},
  title        = {An Empirical Study into the Field of Crowdfunding},
  year         = {2012},
}