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E-handel, komplement eller hot till den traditionella handeln? -En fallstudie på Nilson Shoes och dess konkurrenter

Berggren, Carolin; Linder, Ida and Lindgren, Cecilia (2012)
Department of Service Management and Service Studies
Abstract
Title:”E-commerce, complement or threat to the traditional stores -a case study of
Nilson Shoes and its competitors”
University: Lund University, Campus Helsingborg, Department of Service
Management.
Course: SMKK01 Service Management, Bachelor’s Degree, 15 credits, 2012
Seminar date: May 29, 2012
Authors: Carolin Berggren, Ida Linder and Cecilia Lindgren
Supervisors: Ola Thufvesson and Kristina Backström
Keywords: E-commerce, retail, consumer behavior, loyalty, service, price sensitivity
Problem: Electronic commerce in the market for shoes continues to grow when more
of the stores' customers choose to do their purchasing over the Internet. With ecommerce,
the growth of the competitive situation has been strengthened for
companies in the... (More)
Title:”E-commerce, complement or threat to the traditional stores -a case study of
Nilson Shoes and its competitors”
University: Lund University, Campus Helsingborg, Department of Service
Management.
Course: SMKK01 Service Management, Bachelor’s Degree, 15 credits, 2012
Seminar date: May 29, 2012
Authors: Carolin Berggren, Ida Linder and Cecilia Lindgren
Supervisors: Ola Thufvesson and Kristina Backström
Keywords: E-commerce, retail, consumer behavior, loyalty, service, price sensitivity
Problem: Electronic commerce in the market for shoes continues to grow when more
of the stores' customers choose to do their purchasing over the Internet. With ecommerce,
the growth of the competitive situation has been strengthened for
companies in the retail industry. The authors use Nilson Shoes and a number of its
competitors to contribute to the research field. Using previous research as well as
empirical material the authors wants to fill some of the existing gaps
Purpose: The purpose of the thesis is to study whether e-commerce can be considered
as a complement or threat to the traditional stores.
Method: A qualitative approach through interviews with well known companies in
the footwear industry in the Malmö region and a quantitative survey conducted on an
online social network and by e-mail has resulted in empirical data. The authors
compare this with previous empirical research in e-commerce and customer behavior.
Results: E-commerce brings benefits to the traditional stores in the integration of ecommerce
and store when e-commerce can be used as a supplement in form of
product availability, range of products, and more marketing channels. At the same
time, e-commerce disadvantages to the traditional stores in terms of the Internet to
some extent offering lower prices in parallel with price-sensitive customers as well as
a generation that prefers to consume on the Internet. E-commerce brings benefits to
the customer in price comparison, in getting a new kind of consumer experience and a
greater range of products. E-commerce can also be a disadvantage in terms of
complications in the customers’ distribution process, unmet expectations and the
smaller supply of products to a particular customer segment. (Less)
Please use this url to cite or link to this publication:
author
Berggren, Carolin; Linder, Ida and Lindgren, Cecilia
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
e-handel, detaljhandel, köpbeteende, lojalitet, service och priskänslighet
language
Swedish
id
3226087
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=2374&type=doc
date added to LUP
2012-12-06
date last changed
2012-12-06 12:50:56
@misc{3226087,
  abstract     = {Title:”E-commerce, complement or threat to the traditional stores -a case study of
Nilson Shoes and its competitors”
University: Lund University, Campus Helsingborg, Department of Service
Management.
Course: SMKK01 Service Management, Bachelor’s Degree, 15 credits, 2012
Seminar date: May 29, 2012
Authors: Carolin Berggren, Ida Linder and Cecilia Lindgren
Supervisors: Ola Thufvesson and Kristina Backström
Keywords: E-commerce, retail, consumer behavior, loyalty, service, price sensitivity
Problem: Electronic commerce in the market for shoes continues to grow when more
of the stores' customers choose to do their purchasing over the Internet. With ecommerce,
the growth of the competitive situation has been strengthened for
companies in the retail industry. The authors use Nilson Shoes and a number of its
competitors to contribute to the research field. Using previous research as well as
empirical material the authors wants to fill some of the existing gaps
Purpose: The purpose of the thesis is to study whether e-commerce can be considered
as a complement or threat to the traditional stores.
Method: A qualitative approach through interviews with well known companies in
the footwear industry in the Malmö region and a quantitative survey conducted on an
online social network and by e-mail has resulted in empirical data. The authors
compare this with previous empirical research in e-commerce and customer behavior.
Results: E-commerce brings benefits to the traditional stores in the integration of ecommerce
and store when e-commerce can be used as a supplement in form of
product availability, range of products, and more marketing channels. At the same
time, e-commerce disadvantages to the traditional stores in terms of the Internet to
some extent offering lower prices in parallel with price-sensitive customers as well as
a generation that prefers to consume on the Internet. E-commerce brings benefits to
the customer in price comparison, in getting a new kind of consumer experience and a
greater range of products. E-commerce can also be a disadvantage in terms of
complications in the customers’ distribution process, unmet expectations and the
smaller supply of products to a particular customer segment.},
  author       = {Berggren, Carolin and Linder, Ida and Lindgren, Cecilia},
  keyword      = {e-handel,detaljhandel,köpbeteende,lojalitet,service och priskänslighet},
  language     = {swe},
  note         = {Student Paper},
  title        = {E-handel, komplement eller hot till den traditionella handeln? -En fallstudie på Nilson Shoes och dess konkurrenter},
  year         = {2012},
}