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Framtagandet av ett verktyg för produktprofilering - En analys av framtida inbyggnadsugnar för varumärket Cylinda

Helbro, Sofia LU (2013) MMK920 20101
Product Development
Abstract
This master thesis started off as a project to build a product platform for the product category of built-in ovens with the Swedish white goods brand Cylinda. But as a part of Cylinda’s work in adapting a new brand value platform this thesis also became a part of the process of adding the brand value in to the products without moving away too much from the present product range of built-in ovens but at the same time repre-sent a future product design platform.
With different analytic processes, the product of built-in ovens was evaluated within the aspect of consumer needs, brand value and market trends. As a first step, impacts from external factors regarding the Cylinda brand, consumers, competitors and mar-ket influences were evaluated... (More)
This master thesis started off as a project to build a product platform for the product category of built-in ovens with the Swedish white goods brand Cylinda. But as a part of Cylinda’s work in adapting a new brand value platform this thesis also became a part of the process of adding the brand value in to the products without moving away too much from the present product range of built-in ovens but at the same time repre-sent a future product design platform.
With different analytic processes, the product of built-in ovens was evaluated within the aspect of consumer needs, brand value and market trends. As a first step, impacts from external factors regarding the Cylinda brand, consumers, competitors and mar-ket influences were evaluated and discussed. The analysis continued into impact areas of the product which is controlled by the product itself. These factors were the prod-uct functions, usability, and design language and product quality.
The result of the analysis was then transferred into product requirements in an evalua-tion process which had a focus on usability, product quality, and product design and product functionality.
The product requirements and criteria were put together in a product platform which for Cylinda could be used as an evaluation tool for new built-in oven models. The product design platform could then in a product development process work as guide-lines for the product design and product features of the upcoming built-in ovens. And by using the platform Cylinda would not lose their brand identity and target group requirements as they produce and develop new products. This product design plat-form also became the result of this thesis. (Less)
Please use this url to cite or link to this publication:
author
Helbro, Sofia LU
supervisor
organization
course
MMK920 20101
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Product Platform, Design Platform, Product Requirements, Branding, In-built Ovens
language
Swedish
id
3408889
date added to LUP
2013-01-23 18:16:42
date last changed
2013-01-23 18:16:42
@misc{3408889,
  abstract     = {This master thesis started off as a project to build a product platform for the product category of built-in ovens with the Swedish white goods brand Cylinda. But as a part of Cylinda’s work in adapting a new brand value platform this thesis also became a part of the process of adding the brand value in to the products without moving away too much from the present product range of built-in ovens but at the same time repre-sent a future product design platform.
With different analytic processes, the product of built-in ovens was evaluated within the aspect of consumer needs, brand value and market trends. As a first step, impacts from external factors regarding the Cylinda brand, consumers, competitors and mar-ket influences were evaluated and discussed. The analysis continued into impact areas of the product which is controlled by the product itself. These factors were the prod-uct functions, usability, and design language and product quality.
The result of the analysis was then transferred into product requirements in an evalua-tion process which had a focus on usability, product quality, and product design and product functionality.
The product requirements and criteria were put together in a product platform which for Cylinda could be used as an evaluation tool for new built-in oven models. The product design platform could then in a product development process work as guide-lines for the product design and product features of the upcoming built-in ovens. And by using the platform Cylinda would not lose their brand identity and target group requirements as they produce and develop new products. This product design plat-form also became the result of this thesis.},
  author       = {Helbro, Sofia},
  keyword      = {Product Platform,Design Platform,Product Requirements,Branding,In-built Ovens},
  language     = {swe},
  note         = {Student Paper},
  title        = {Framtagandet av ett verktyg för produktprofilering - En analys av framtida inbyggnadsugnar för varumärket Cylinda},
  year         = {2013},
}