Framtagandet av ett verktyg för produktprofilering - En analys av framtida inbyggnadsugnar för varumärket Cylinda
(2013) MMK920 20101Innovation
- Abstract
- This master thesis started off as a project to build a product platform for the product category of built-in ovens with the Swedish white goods brand Cylinda. But as a part of Cylinda’s work in adapting a new brand value platform this thesis also became a part of the process of adding the brand value in to the products without moving away too much from the present product range of built-in ovens but at the same time repre-sent a future product design platform.
With different analytic processes, the product of built-in ovens was evaluated within the aspect of consumer needs, brand value and market trends. As a first step, impacts from external factors regarding the Cylinda brand, consumers, competitors and mar-ket influences were evaluated... (More) - This master thesis started off as a project to build a product platform for the product category of built-in ovens with the Swedish white goods brand Cylinda. But as a part of Cylinda’s work in adapting a new brand value platform this thesis also became a part of the process of adding the brand value in to the products without moving away too much from the present product range of built-in ovens but at the same time repre-sent a future product design platform.
With different analytic processes, the product of built-in ovens was evaluated within the aspect of consumer needs, brand value and market trends. As a first step, impacts from external factors regarding the Cylinda brand, consumers, competitors and mar-ket influences were evaluated and discussed. The analysis continued into impact areas of the product which is controlled by the product itself. These factors were the prod-uct functions, usability, and design language and product quality.
The result of the analysis was then transferred into product requirements in an evalua-tion process which had a focus on usability, product quality, and product design and product functionality.
The product requirements and criteria were put together in a product platform which for Cylinda could be used as an evaluation tool for new built-in oven models. The product design platform could then in a product development process work as guide-lines for the product design and product features of the upcoming built-in ovens. And by using the platform Cylinda would not lose their brand identity and target group requirements as they produce and develop new products. This product design plat-form also became the result of this thesis. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3408889
- author
- Helbro, Sofia LU
- supervisor
- organization
- course
- MMK920 20101
- year
- 2013
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Product Platform, Design Platform, Product Requirements, Branding, In-built Ovens
- language
- Swedish
- id
- 3408889
- date added to LUP
- 2013-01-23 18:16:42
- date last changed
- 2013-01-23 18:16:42
@misc{3408889,
abstract = {{This master thesis started off as a project to build a product platform for the product category of built-in ovens with the Swedish white goods brand Cylinda. But as a part of Cylinda’s work in adapting a new brand value platform this thesis also became a part of the process of adding the brand value in to the products without moving away too much from the present product range of built-in ovens but at the same time repre-sent a future product design platform.
With different analytic processes, the product of built-in ovens was evaluated within the aspect of consumer needs, brand value and market trends. As a first step, impacts from external factors regarding the Cylinda brand, consumers, competitors and mar-ket influences were evaluated and discussed. The analysis continued into impact areas of the product which is controlled by the product itself. These factors were the prod-uct functions, usability, and design language and product quality.
The result of the analysis was then transferred into product requirements in an evalua-tion process which had a focus on usability, product quality, and product design and product functionality.
The product requirements and criteria were put together in a product platform which for Cylinda could be used as an evaluation tool for new built-in oven models. The product design platform could then in a product development process work as guide-lines for the product design and product features of the upcoming built-in ovens. And by using the platform Cylinda would not lose their brand identity and target group requirements as they produce and develop new products. This product design plat-form also became the result of this thesis.}},
author = {{Helbro, Sofia}},
language = {{swe}},
note = {{Student Paper}},
title = {{Framtagandet av ett verktyg för produktprofilering - En analys av framtida inbyggnadsugnar för varumärket Cylinda}},
year = {{2013}},
}