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Jobbik och romerna : en kritisk diskursanalys av Jobbiks retoriska användande av romer i sin politiska marknadsföring.

Nalepa, Moa LU (2013) MRSG20 20131
Human Rights Studies
Abstract
For centuries the Roma people have been followed by violence and overall discrimination. Even though the European Union has ratified several conventions discussing discrimination and minority rights problems still persist. In the meantime right wing parties are receiving increased support in parts of the continent. These parties often use racist propaganda that is based on strategies that you also can find in marketing. The theories that this paper is using are based on a research paper by Moufahim et. al. which examines the correlation of political marketing and the Belgian right wing party Vlaams Blok. This paper discusses the way that right wing parties market themselves through controversial platforms such as discriminating against a... (More)
For centuries the Roma people have been followed by violence and overall discrimination. Even though the European Union has ratified several conventions discussing discrimination and minority rights problems still persist. In the meantime right wing parties are receiving increased support in parts of the continent. These parties often use racist propaganda that is based on strategies that you also can find in marketing. The theories that this paper is using are based on a research paper by Moufahim et. al. which examines the correlation of political marketing and the Belgian right wing party Vlaams Blok. This paper discusses the way that right wing parties market themselves through controversial platforms such as discriminating against a minority. The paper uses the Hungarian party Jobbik as an example and examines their discourse towards Roma people. The method is based on a critical discourse analysis (CDA) and uses the theories of Wodak and Dijk which focuses the CDA on history and socio-cultural aspects. Finally this paper concludes that the political marketing theories of Moufahim et. al. is in fact applicable to Jobbik. It also determines that it comes down to decide whether you prioritize freedom of speech or to prevent minorities from being discriminated against. (Less)
Please use this url to cite or link to this publication:
author
Nalepa, Moa LU
supervisor
organization
course
MRSG20 20131
year
type
L2 - 2nd term paper (old degree order)
subject
keywords
Critical Discourse Analysis, Minorities, Right Wing, Marketing, Jobbik, Roma People, Hungary, Human rights, Mänskliga rättigheter
language
Swedish
id
3802077
date added to LUP
2013-07-18 16:15:59
date last changed
2014-09-04 08:27:37
@misc{3802077,
  abstract     = {For centuries the Roma people have been followed by violence and overall discrimination. Even though the European Union has ratified several conventions discussing discrimination and minority rights problems still persist. In the meantime right wing parties are receiving increased support in parts of the continent. These parties often use racist propaganda that is based on strategies that you also can find in marketing. The theories that this paper is using are based on a research paper by Moufahim et. al. which examines the correlation of political marketing and the Belgian right wing party Vlaams Blok.	 This paper discusses the way that right wing parties market themselves through controversial platforms such as discriminating against a minority. The paper uses the Hungarian party Jobbik as an example and examines their discourse towards Roma people. The method is based on a critical discourse analysis (CDA) and uses the theories of Wodak and Dijk which focuses the CDA on history and socio-cultural aspects. Finally this paper concludes that the political marketing theories of Moufahim et. al. is in fact applicable to Jobbik. It also determines that it comes down to decide whether you prioritize freedom of speech or to prevent minorities from being discriminated against.},
  author       = {Nalepa, Moa},
  keyword      = {Critical Discourse Analysis,Minorities,Right Wing,Marketing,Jobbik,Roma People,Hungary,Human rights,Mänskliga rättigheter},
  language     = {swe},
  note         = {Student Paper},
  title        = {Jobbik och romerna : en kritisk diskursanalys av Jobbiks retoriska användande av romer i sin politiska marknadsföring.},
  year         = {2013},
}