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- 2025
-
Mark
Constructing the Real: A Study of Brand Authenticity in Swedish Heritage Brands
- Bach. Degree
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Mark
Attracting Talent in the Age of AI
- Bach. Degree
-
Mark
Marketing Without Marketers? The Emergence of Vibe Marketing in an AI-driven Era
- Bach. Degree
-
Mark
"The Brand That Didn't Try (But Really Did)" A Case Study of The Ordinary's Marketing Communication; a skincare brand
- Bach. Degree
-
Mark
Brand Communication Across Cultures A qualitative study on global brands’ brand communication in Middle Eastern and Western cultural contexts
- Bach. Degree
-
Mark
Back to the Future: Young Consumers Explore the Past With Retro Branding
- Master (One yr)
- 2024
-
Mark
Generative Artificial Intelligence in Advertising
- Master (One yr)
-
Mark
Direct Marketing in light of GDPR - When processing of personal data is lawful for conducting direct marketing, from a Swedish perspective
- Master (One yr)
- 2023
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Mark
Pepsi’s Number Fever – bottlecaps, mayhem and death
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Master (One yr)
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Mark
The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
- Master (Two yrs)