Publications | LUP Student Papers

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2023
Mark The Underdog Brand Position
de Lima, Diogo ^LU ; Moorhouse, Darragh ^LU and Üner, Can ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Pepsi’s Number Fever – bottlecaps, mayhem and death
de Lima, Diogo ^LU ; Ezerskyte, Greta ^LU and Kjellander, Niklas ^LU (2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration
- Master (One yr)
2022
Mark Bridging the gap: An exploration into how NFTs can be used as a tool for brand management
de Lima, Diogo ^LU ; Kalnina, Anete Katrina ^LU and Franzén, Sebastian ^LU (2022) BUSN21 20222
Department of Business Administration
- Master (One yr)