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Democratic Communication as a Strategic tool: exploring the nation branding-initiative Curators of Sweden as a contemporary application of digital democracy

Ricknert, Susanna LU (2013) SKOM12 20121
Department of Strategic Communication
Abstract
This study explores the relationship between democratic ideals and web technology discourses observable in the US media debate on the nation branding initiative Curators of Sweden. Having identified discursive patterns that touched upon issues of democracy and web technology, and by connecting the reactions to a theoretical foundation on digital democracy, the analysis show how the democratic value of the initiative was interpreted differently due to conflicting ideals and assumptions of democracy and web technology. The study concludes that while democracy may be used as a self-evident value in the rhetoric and practice of digital democracy, it may also apply to communication practices that serve conflicting democratic ideals. The... (More)
This study explores the relationship between democratic ideals and web technology discourses observable in the US media debate on the nation branding initiative Curators of Sweden. Having identified discursive patterns that touched upon issues of democracy and web technology, and by connecting the reactions to a theoretical foundation on digital democracy, the analysis show how the democratic value of the initiative was interpreted differently due to conflicting ideals and assumptions of democracy and web technology. The study concludes that while democracy may be used as a self-evident value in the rhetoric and practice of digital democracy, it may also apply to communication practices that serve conflicting democratic ideals. The findings allows us to problematize the use of democracy as a strategic tool, and explains some socio-cultural dynamics surrounding web technology discourse, illustrating implications for strategic communication practitioners and scholars with an interest in digital democracy, public diplomacy and nation branding (Less)
Please use this url to cite or link to this publication:
author
Ricknert, Susanna LU
supervisor
organization
alternative title
Demokratisk Kommunikation som Strategiskt verktyg
course
SKOM12 20121
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Curators of Sweden, (digital) democracy, ideology, public diplomacy, strategic communication, web technology
language
English
id
3808379
date added to LUP
2013-06-11 15:31:53
date last changed
2014-09-04 08:36:23
@misc{3808379,
  abstract     = {This study explores the relationship between democratic ideals and web technology discourses observable in the US media debate on the nation branding initiative Curators of Sweden. Having identified discursive patterns that touched upon issues of democracy and web technology, and by connecting the reactions to a theoretical foundation on digital democracy, the analysis show how the democratic value of the initiative was interpreted differently due to conflicting ideals and assumptions of democracy and web technology. The study concludes that while democracy may be used as a self-evident value in the rhetoric and practice of digital democracy, it may also apply to communication practices that serve conflicting democratic ideals. The findings allows us to problematize the use of democracy as a strategic tool, and explains some socio-cultural dynamics surrounding web technology discourse, illustrating implications for strategic communication practitioners and scholars with an interest in digital democracy, public diplomacy and nation branding},
  author       = {Ricknert, Susanna},
  keyword      = {Curators of Sweden,(digital) democracy,ideology,public diplomacy,strategic communication,web technology},
  language     = {eng},
  note         = {Student Paper},
  title        = {Democratic Communication as a Strategic tool: exploring the nation branding-initiative Curators of Sweden as a contemporary application of digital democracy},
  year         = {2013},
}