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Innovationshantering inom hotellsektorn i Lund

Cronquist, Oscar LU and Sjöstrand, Lina (2013) FEKH99 20131
Department of Business Administration
Abstract
This paper aims to examine how hotels within a geographically confined space, such as Lund, are working with innovation to create competitive advantages in terms of improved results.

We have performed a qualitative study using semi-structured interviews with representatives from hotels in Lund. In our analysis, we used a pattern-matching analysis technique and made comparisons between the different statements in order to draw conclusions from it.

We build our study on the research Grissemann, Plank and Brunner-Sperdin (2012) has done on innovation management in the hotel industry in the Alps, where they have stated their hypotheses that customer orientation is the basis for innovations leading to a positive effect on various results.
Please use this url to cite or link to this publication:
author
Cronquist, Oscar LU and Sjöstrand, Lina
supervisor
organization
alternative title
En undersökning av arbetet med hanteringen av innovationer
course
FEKH99 20131
year
type
M2 - Bachelor Degree
subject
keywords
Innovativeness, Innovation behavior, Hotel Industry, Customer orientation, Service.
language
English
id
3857934
date added to LUP
2013-06-25 11:55:09
date last changed
2013-06-25 11:55:09
@misc{3857934,
  abstract     = {This paper aims to examine how hotels within a geographically confined space, such as Lund, are working with innovation to create competitive advantages in terms of improved results.

We have performed a qualitative study using semi-structured interviews with representatives from hotels in Lund. In our analysis, we used a pattern-matching analysis technique and made comparisons between the different statements in order to draw conclusions from it.

We build our study on the research Grissemann, Plank and Brunner-Sperdin (2012) has done on innovation management in the hotel industry in the Alps, where they have stated their hypotheses that customer orientation is the basis for innovations leading to a positive effect on various results.},
  author       = {Cronquist, Oscar and Sjöstrand, Lina},
  keyword      = {Innovativeness,Innovation behavior,Hotel Industry,Customer orientation,Service.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Innovationshantering inom hotellsektorn i Lund},
  year         = {2013},
}