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Relationen mellan employer branding och identitetsskapande i organisationer - en fallstudie av ett svenskt industriföretag

Carlsson, Marcus LU and Davidsson, Rickard LU (2013) FEKN90 20131
Department of Business Administration
Abstract (Swedish)
Studien visar att employer branding kan leda till en splittrad organisationsidentitet, uttryckt via en motsättning mellan ledningens employer branding-diskurs och anställdas interna diskurs. Detta indikerar att employer branding inte alltid spelar den roll som konceptet är avsett att göra.
Abstract
The study shows that employer branding can lead to a fragmented organizational identity, expressed through a conflict between the employer branding discourse held by management, and the internal discourse held by employees. This indicates that employer branding does not always play the role that it is intended to do.
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author
Carlsson, Marcus LU and Davidsson, Rickard LU
supervisor
organization
course
FEKN90 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
identifikation, employer branding, organisationsidentitet, diskurs, industriföretag
language
Swedish
id
3954924
date added to LUP
2013-08-13 10:30:00
date last changed
2013-08-13 10:30:00
@misc{3954924,
  abstract     = {The study shows that employer branding can lead to a fragmented organizational identity, expressed through a conflict between the employer branding discourse held by management, and the internal discourse held by employees. This indicates that employer branding does not always play the role that it is intended to do.},
  author       = {Carlsson, Marcus and Davidsson, Rickard},
  keyword      = {identifikation,employer branding,organisationsidentitet,diskurs,industriföretag},
  language     = {swe},
  note         = {Student Paper},
  title        = {Relationen mellan employer branding och identitetsskapande i organisationer - en fallstudie av ett svenskt industriföretag},
  year         = {2013},
}