Relationen mellan employer branding och identitetsskapande i organisationer - en fallstudie av ett svenskt industriföretag
(2013) FEKN90 20131Department of Business Administration
- Abstract (Swedish)
- Studien visar att employer branding kan leda till en splittrad organisationsidentitet, uttryckt via en motsättning mellan ledningens employer branding-diskurs och anställdas interna diskurs. Detta indikerar att employer branding inte alltid spelar den roll som konceptet är avsett att göra.
- Abstract
- The study shows that employer branding can lead to a fragmented organizational identity, expressed through a conflict between the employer branding discourse held by management, and the internal discourse held by employees. This indicates that employer branding does not always play the role that it is intended to do.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3954924
- author
- Carlsson, Marcus LU and Davidsson, Rickard LU
- supervisor
- organization
- course
- FEKN90 20131
- year
- 2013
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- identifikation, employer branding, organisationsidentitet, diskurs, industriföretag
- language
- Swedish
- id
- 3954924
- date added to LUP
- 2013-08-13 10:30:00
- date last changed
- 2013-08-13 10:30:00
@misc{3954924, abstract = {{The study shows that employer branding can lead to a fragmented organizational identity, expressed through a conflict between the employer branding discourse held by management, and the internal discourse held by employees. This indicates that employer branding does not always play the role that it is intended to do.}}, author = {{Carlsson, Marcus and Davidsson, Rickard}}, language = {{swe}}, note = {{Student Paper}}, title = {{Relationen mellan employer branding och identitetsskapande i organisationer - en fallstudie av ett svenskt industriföretag}}, year = {{2013}}, }