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Dynamics in Mobile Ecosystems

Olofsson, Steffen LU and Kotaranin, Ena LU (2013) FEKN90 20131
Department of Business Administration
Abstract
The main purpose of this thesis report is to examine the theory of ecosystems within the mobile industry and to create a framework that makes it possible to comprehend and manage the value creation in a practical setting.

The theoretical part is characterized by mobile ecosystems since they are considered as a fast pace sector where new innovations are ruling the market. Due to these circumstances, the research question is directed at exploring how these ecosystems can look and function. With this in mind, the choice of exploring the B2B tool developer market of the mobile phone ecosystem was made, since it is a new and growing market ruled by innovations within the app economy.

To be able to achieve this goal and to accomplish a... (More)
The main purpose of this thesis report is to examine the theory of ecosystems within the mobile industry and to create a framework that makes it possible to comprehend and manage the value creation in a practical setting.

The theoretical part is characterized by mobile ecosystems since they are considered as a fast pace sector where new innovations are ruling the market. Due to these circumstances, the research question is directed at exploring how these ecosystems can look and function. With this in mind, the choice of exploring the B2B tool developer market of the mobile phone ecosystem was made, since it is a new and growing market ruled by innovations within the app economy.

To be able to achieve this goal and to accomplish a link between theory and practice, a case study has been made on the mobile industry including several companies from the B2B tool developer sector. The research purpose is the identification of their roles among the other players in the ecosystem, services and challenges, and an examination of where the profit will migrate in the future. The case study research enables the report to discuss the challenges and future prospects for these B2B developers. Additionally, by teeing the theoretical research with the empirical findings, conclusions can be drawn on how to manage this industry in the future.

The thesis report has concluded that the old way of using mobile services is superimposed by a new ecosystem relying on content creation by outside complementors. These complementors have gone from applying more of a vertical value chain and more or less developing most functions of the application in-house, to nowadays striving in the opposite direction. The modular market’s importance to platforms is evident as the support many of the key functions in generating value for end users. Because of this, an increased amount of funds are moving further down the funnel of the ecosystems.

The predictions from the empirical material indicated a trend in consolidation. Most of the financial input is coming from enterprise developers and not small independent ones; therefore larger enterprise developers will be the ones financing the future application development tools. (Less)
Please use this url to cite or link to this publication:
author
Olofsson, Steffen LU and Kotaranin, Ena LU
supervisor
organization
alternative title
A Closer Look at the Mobile Industry and its Supportive Functions
course
FEKN90 20131
year
type
H1 - Master's Degree (One Year)
subject
keywords
Business ecosystems, B2B tool developers, application development tools, SDK, telco, OEM, app, and consolidation.
language
English
id
4016389
date added to LUP
2013-09-09 14:56:37
date last changed
2013-09-09 14:56:37
@misc{4016389,
  abstract     = {The main purpose of this thesis report is to examine the theory of ecosystems within the mobile industry and to create a framework that makes it possible to comprehend and manage the value creation in a practical setting.

The theoretical part is characterized by mobile ecosystems since they are considered as a fast pace sector where new innovations are ruling the market. Due to these circumstances, the research question is directed at exploring how these ecosystems can look and function. With this in mind, the choice of exploring the B2B tool developer market of the mobile phone ecosystem was made, since it is a new and growing market ruled by innovations within the app economy.

To be able to achieve this goal and to accomplish a link between theory and practice, a case study has been made on the mobile industry including several companies from the B2B tool developer sector. The research purpose is the identification of their roles among the other players in the ecosystem, services and challenges, and an examination of where the profit will migrate in the future. The case study research enables the report to discuss the challenges and future prospects for these B2B developers. Additionally, by teeing the theoretical research with the empirical findings, conclusions can be drawn on how to manage this industry in the future.

The thesis report has concluded that the old way of using mobile services is superimposed by a new ecosystem relying on content creation by outside complementors. These complementors have gone from applying more of a vertical value chain and more or less developing most functions of the application in-house, to nowadays striving in the opposite direction. The modular market’s importance to platforms is evident as the support many of the key functions in generating value for end users. Because of this, an increased amount of funds are moving further down the funnel of the ecosystems.

The predictions from the empirical material indicated a trend in consolidation. Most of the financial input is coming from enterprise developers and not small independent ones; therefore larger enterprise developers will be the ones financing the future application development tools.},
  author       = {Olofsson, Steffen and Kotaranin, Ena},
  keyword      = {Business ecosystems,B2B tool developers,application development tools,SDK,telco,OEM,app,and consolidation.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Dynamics in Mobile Ecosystems},
  year         = {2013},
}