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East of Eden? : A Visual Analysis of Videos Advertising EU Enlargement

Kroon, Jakob LU (2013) EUHA20 20131
European Studies
Abstract
The essay performs a qualitative study on political advertising clips available online in the official multimedia library of DG Enlargement. The sample material consists of the three video clips that at the time of writing focus on South Eastern European candidate countries as well as recently joined EU member states. By using a visual semiotic method of analysis in conjunction with theories on Othering and Orientalism, the author has analyzed visual elements in the video clips in order to determine whether Eastern European countries are portrayed as equal to Western European countries or not. The results show that Eastern Europe is not portrayed as fully equal to Western Europe in these videos.
Please use this url to cite or link to this publication:
author
Kroon, Jakob LU
supervisor
organization
course
EUHA20 20131
year
type
M2 - Bachelor Degree
subject
keywords
EU, Enlargement, political advertising, visual analysis, semiotics
language
English
id
4017754
date added to LUP
2013-09-10 13:17:55
date last changed
2015-12-14 13:23:23
@misc{4017754,
  abstract     = {The essay performs a qualitative study on political advertising clips available online in the official multimedia library of DG Enlargement. The sample material consists of the three video clips that at the time of writing focus on South Eastern European candidate countries as well as recently joined EU member states. By using a visual semiotic method of analysis in conjunction with theories on Othering and Orientalism, the author has analyzed visual elements in the video clips in order to determine whether Eastern European countries are portrayed as equal to Western European countries or not. The results show that Eastern Europe is not portrayed as fully equal to Western Europe in these videos.},
  author       = {Kroon, Jakob},
  keyword      = {EU,Enlargement,political advertising,visual analysis,semiotics},
  language     = {eng},
  note         = {Student Paper},
  title        = {East of Eden? : A Visual Analysis of Videos Advertising EU Enlargement},
  year         = {2013},
}