Effects of Femininity and Masculinity in Voice and Appearance on Stereotype Judgement
(2013) KOGM20 20131Cognitive Science
- Abstract
- Earlier studies have shown that both gender and masculine
or feminine traits affects judgement about a person's qualities.
This study builds upon earlier research and investigates
the relation between voice and appearance with respect to
gender based stereotype judgement, by letting participants
listen to and then rate two of totally eight different digital
characters, four female and four male. The manipulated
variables were the femininity or masculinity of the characters'
voices and the femininity or masculinity of their appearance.
The ratings regarded the characters perceived competence,
intelligence, and empathic abilities. The hypothesis
that masculinity would increase ratings for competence and
intelligence was... (More) - Earlier studies have shown that both gender and masculine
or feminine traits affects judgement about a person's qualities.
This study builds upon earlier research and investigates
the relation between voice and appearance with respect to
gender based stereotype judgement, by letting participants
listen to and then rate two of totally eight different digital
characters, four female and four male. The manipulated
variables were the femininity or masculinity of the characters'
voices and the femininity or masculinity of their appearance.
The ratings regarded the characters perceived competence,
intelligence, and empathic abilities. The hypothesis
that masculinity would increase ratings for competence and
intelligence was unsupported for both male and female characters.
Instead the results show that when female characters
had matching voice and appearance (both feminine or both
masculine), the characters was perceived as both more intelligent
and competent.
Furthermore, the second hypothesis stated in the study,
namely that feminine traits would increase perceived emphatic
abilities, found support in the data, however only
when comparing female characters.
The conclusions drawn from these findings are that it is
plausible that common stereotypes might have lost some of
its strengths, at least for the population studied and in the
domain of medical doctors. Furthermore, the author suspects
a matching effect. However, a more extensive study, incorporating
a more complex and larger set of stimuli, is required
in order to draw more generalised conclusions. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4144097
- author
- Andersson, Christoffer LU
- supervisor
-
- Agneta Gulz LU
- Magnus Haake LU
- organization
- course
- KOGM20 20131
- year
- 2013
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- empathy, competence, intelligence, appearance, voice, matching effect, stereotype, gender
- language
- English
- id
- 4144097
- date added to LUP
- 2013-11-19 10:08:58
- date last changed
- 2013-11-19 10:08:58
@misc{4144097, abstract = {{Earlier studies have shown that both gender and masculine or feminine traits affects judgement about a person's qualities. This study builds upon earlier research and investigates the relation between voice and appearance with respect to gender based stereotype judgement, by letting participants listen to and then rate two of totally eight different digital characters, four female and four male. The manipulated variables were the femininity or masculinity of the characters' voices and the femininity or masculinity of their appearance. The ratings regarded the characters perceived competence, intelligence, and empathic abilities. The hypothesis that masculinity would increase ratings for competence and intelligence was unsupported for both male and female characters. Instead the results show that when female characters had matching voice and appearance (both feminine or both masculine), the characters was perceived as both more intelligent and competent. Furthermore, the second hypothesis stated in the study, namely that feminine traits would increase perceived emphatic abilities, found support in the data, however only when comparing female characters. The conclusions drawn from these findings are that it is plausible that common stereotypes might have lost some of its strengths, at least for the population studied and in the domain of medical doctors. Furthermore, the author suspects a matching effect. However, a more extensive study, incorporating a more complex and larger set of stimuli, is required in order to draw more generalised conclusions.}}, author = {{Andersson, Christoffer}}, language = {{eng}}, note = {{Student Paper}}, title = {{Effects of Femininity and Masculinity in Voice and Appearance on Stereotype Judgement}}, year = {{2013}}, }