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Konkurrens i ungdomsvården - En kvalitativ innehållsanalys av HVB-hemsidor

Persson, Emma LU (2014) SOPA63 20132
School of Social Work
Abstract
The purpose of this study was to investigate how private and public actors in the institutional care of children and young people’s homes (HVB) market them self on the internet. In 1982 the new Swedish Social Law made it possible for private providers to establish the institution for institutional care of children and young people (HVB). Since then, the development within institutional care has taken a dramatic turn into privatization, and the market is controlled by the New Public Management, meaning a competition between healthcare participants. The specific aim of this study was to investigate differences or similarities between public and private actors way of market them self on the internet. The empirical material contains twenty... (More)
The purpose of this study was to investigate how private and public actors in the institutional care of children and young people’s homes (HVB) market them self on the internet. In 1982 the new Swedish Social Law made it possible for private providers to establish the institution for institutional care of children and young people (HVB). Since then, the development within institutional care has taken a dramatic turn into privatization, and the market is controlled by the New Public Management, meaning a competition between healthcare participants. The specific aim of this study was to investigate differences or similarities between public and private actors way of market them self on the internet. The empirical material contains twenty websites, ten local actors and ten private actors. The qualitative content analysis was used for analyzing the material. The result shows that there are both differences and similarities between HVB-websites. The extent to which these differences exist and how they can be understood is interpreted on the basis of new institutional theory that broadens the perspective of organizations working in the same field of activity. (Less)
Please use this url to cite or link to this publication:
author
Persson, Emma LU
supervisor
organization
course
SOPA63 20132
year
type
M2 - Bachelor Degree
subject
keywords
residential care for children and young persons, marketing, web sites, new institutional theory
language
Swedish
additional info
Examiner: Hans-Edvard Roos
id
4250230
date added to LUP
2014-01-20 11:15:48
date last changed
2014-01-20 11:15:48
@misc{4250230,
  abstract     = {{The purpose of this study was to investigate how private and public actors in the institutional care of children and young people’s homes (HVB) market them self on the internet. In 1982 the new Swedish Social Law made it possible for private providers to establish the institution for institutional care of children and young people (HVB). Since then, the development within institutional care has taken a dramatic turn into privatization, and the market is controlled by the New Public Management, meaning a competition between healthcare participants. The specific aim of this study was to investigate differences or similarities between public and private actors way of market them self on the internet. The empirical material contains twenty websites, ten local actors and ten private actors. The qualitative content analysis was used for analyzing the material. The result shows that there are both differences and similarities between HVB-websites. The extent to which these differences exist and how they can be understood is interpreted on the basis of new institutional theory that broadens the perspective of organizations working in the same field of activity.}},
  author       = {{Persson, Emma}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Konkurrens i ungdomsvården - En kvalitativ innehållsanalys av HVB-hemsidor}},
  year         = {{2014}},
}