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Att skapa och upprätthålla organisationskultur i ett internationellt företag: en etnografisk studie av Tetra Paks Crash Course

Hägg, Linnea LU (2014) PEDK11 20132
Education
Abstract
To create a sucessful culture within an organization there is a need for the organization to convey values and attitudes to new employees. This qualitative study, with an etnographic approach, describes how organizational culture is created and maintained in an international company. The research object is Tetra Paks Crash Course, a week-long introductory course for newly hired Tetra Pak managers and specialists. The methods used are a participant observation of Crash Course combined with two qualitative interwiews with individuals within Tetra Pak. The study explores and highlights how Crash Course contributes to learning about Tetra Pak and its culture and describes the factors that promotes an effective learning process. The results... (More)
To create a sucessful culture within an organization there is a need for the organization to convey values and attitudes to new employees. This qualitative study, with an etnographic approach, describes how organizational culture is created and maintained in an international company. The research object is Tetra Paks Crash Course, a week-long introductory course for newly hired Tetra Pak managers and specialists. The methods used are a participant observation of Crash Course combined with two qualitative interwiews with individuals within Tetra Pak. The study explores and highlights how Crash Course contributes to learning about Tetra Pak and its culture and describes the factors that promotes an effective learning process. The results presented are that the course provides a platform for the participants to learn about the organization and its culture in a social context. Tetra Paks values and attitudes are taught to the participants, partly through presentations and activities. The learning also occurs through knowledge sharing within the network that is formed during the week. The course takes place in a multicultural context and contributes to learning about cultural conditions both within and outside of Tetra Pak. (Less)
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author
Hägg, Linnea LU
supervisor
organization
course
PEDK11 20132
year
type
M2 - Bachelor Degree
subject
keywords
lärande, organisationskultur, nätverk, kunskapsdelning
language
Swedish
id
4252155
date added to LUP
2014-02-06 15:33:24
date last changed
2014-09-04 08:37:03
@misc{4252155,
  abstract     = {To create a sucessful culture within an organization there is a need for the organization to convey values and attitudes to new employees. This qualitative study, with an etnographic approach, describes how organizational culture is created and maintained in an international company. The research object is Tetra Paks Crash Course, a week-long introductory course for newly hired Tetra Pak managers and specialists. The methods used are a participant observation of Crash Course combined with two qualitative interwiews with individuals within Tetra Pak. The study explores and highlights how Crash Course contributes to learning about Tetra Pak and its culture and describes the factors that promotes an effective learning process. The results presented are that the course provides a platform for the participants to learn about the organization and its culture in a social context. Tetra Paks values and attitudes are taught to the participants, partly through presentations and activities. The learning also occurs through knowledge sharing within the network that is formed during the week. The course takes place in a multicultural context and contributes to learning about cultural conditions both within and outside of Tetra Pak.},
  author       = {Hägg, Linnea},
  keyword      = {lärande,organisationskultur,nätverk,kunskapsdelning},
  language     = {swe},
  note         = {Student Paper},
  title        = {Att skapa och upprätthålla organisationskultur i ett internationellt företag: en etnografisk studie av Tetra Paks Crash Course},
  year         = {2014},
}