Advanced

Brand follows Form

Öberg, Anders (2014) In Diploma work IDEM01 20141
Industrial Design
Abstract
I was interested in the impact that brand values have on design and vice versa. So I created this project to explore what the outcome of a product design would be when designing from the brand values.
The brand chosen to work with is Swedish outdoor brand Fjällräven.

And the work was conducted by first doing research about the brand, what values they project and what values that are perceived by the users.

Then a product was designed using the result of the research. And this design is presented in renderings and a model.
Please use this url to cite or link to this publication:
author
Öberg, Anders
supervisor
organization
course
IDEM01 20141
year
type
H2 - Master's Degree (Two Years)
subject
publication/series
Diploma work
report number
ISRN: LUT-DVIDE/ EX--14/50231—SE
ISSN
ISRN
language
English
id
4293404
date added to LUP
2014-02-07 13:56:58
date last changed
2014-02-07 13:56:58
@misc{4293404,
  abstract     = {I was interested in the impact that brand values have on design and vice versa. So I created this project to explore what the outcome of a product design would be when designing from the brand values.
The brand chosen to work with is Swedish outdoor brand Fjällräven.

And the work was conducted by first doing research about the brand, what values they project and what values that are perceived by the users.

Then a product was designed using the result of the research. And this design is presented in renderings and a model.},
  author       = {Öberg, Anders},
  issn         = {ISRN},
  language     = {eng},
  note         = {Student Paper},
  series       = {Diploma work},
  title        = {Brand follows Form},
  year         = {2014},
}