Den sminkande kommunikatören: Om etiska dilemman inom offentliga verksamheter
(2014) SKOM12 20141Department of Strategic Communication
- Abstract (Swedish)
- Denna studie undersöker problematiken med etiska dilemman som kommunikatörer ofta ställs inför, givet motstridiga intressen mellan organisationer och deras intressenter. Med hjälp av kvalitativa intervjuer har vi undersökt hur kommunikatörer i tre offentliga verksamheter hanterar dessa dilemman, i relation till hur de uppstår. Vi har även belyst varför etiska dilemman uppstår för kommunikatörer i offentliga verksamheter. Studien visar att kommunikatörerna försätts i situationer där de tvingas hantera etiska dilemman genom att särkoppla, både den kommunikativa verksamheten och sig själva, från organisationen – och därmed hyckla. Detta eftersom de, på grund av ett mottagarperspektiv och att de tillskrivs rollen som problemlösare, ofta hamnar... (More)
- Denna studie undersöker problematiken med etiska dilemman som kommunikatörer ofta ställs inför, givet motstridiga intressen mellan organisationer och deras intressenter. Med hjälp av kvalitativa intervjuer har vi undersökt hur kommunikatörer i tre offentliga verksamheter hanterar dessa dilemman, i relation till hur de uppstår. Vi har även belyst varför etiska dilemman uppstår för kommunikatörer i offentliga verksamheter. Studien visar att kommunikatörerna försätts i situationer där de tvingas hantera etiska dilemman genom att särkoppla, både den kommunikativa verksamheten och sig själva, från organisationen – och därmed hyckla. Detta eftersom de, på grund av ett mottagarperspektiv och att de tillskrivs rollen som problemlösare, ofta hamnar som den sista hjälpande handen i verksamhets-processer. De förpassas därmed till att vara en tillfixande – sminkande – funktion istället för ett verksamhetsstöd i organisationerna. Det finns således en rationaliserad myt om kommunikatören som organisationens utförare, vilket förklarar var-för etiska dilemman uppstår för dem. (Less)
- Abstract
- This study examines problems regarding ethical dilemmas that communicators are facing, due to conflicting interests between organisations and their stakeholders. Using qualitative interviews, we have examined how communicators in three public organisations deal with ethical dilemmas, in relation to how they occur. Furthermore, our intention has been to illustrate why ethical dilemmas occur for them. The study shows that the communicators face situations where they are forced to deal with ethical dilemmas by decoupling, both the communication activities and themselves, from the organisation. Thereby they unconsciously pursue hypocrisy because, due to a recipient perspective and being attributed the problem-solving role, they form the final... (More)
- This study examines problems regarding ethical dilemmas that communicators are facing, due to conflicting interests between organisations and their stakeholders. Using qualitative interviews, we have examined how communicators in three public organisations deal with ethical dilemmas, in relation to how they occur. Furthermore, our intention has been to illustrate why ethical dilemmas occur for them. The study shows that the communicators face situations where they are forced to deal with ethical dilemmas by decoupling, both the communication activities and themselves, from the organisation. Thereby they unconsciously pursue hypocrisy because, due to a recipient perspective and being attributed the problem-solving role, they form the final step in the business process. As a result, the communicators are banished to be a fixing - cosmetic - function rather than a business support. Thus, there is a rationalised myth about the communicator as the organisation’s performer, which explains why ethical dilemmas occur for them. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4456923
- author
- Fredriksson, Anna LU and Larsson Lindholm, Kristin LU
- supervisor
-
- Mats Heide LU
- organization
- alternative title
- Communication as a cosmetic function: About ethical dilemmas within the public sector
- course
- SKOM12 20141
- year
- 2014
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- kommunikation, etiska dilemman, kommunikatör, särkoppling, hyckleri, rationaliserad myt, legitimitet
- language
- Swedish
- id
- 4456923
- date added to LUP
- 2014-06-04 16:47:43
- date last changed
- 2014-09-04 08:36:22
@misc{4456923,
abstract = {{This study examines problems regarding ethical dilemmas that communicators are facing, due to conflicting interests between organisations and their stakeholders. Using qualitative interviews, we have examined how communicators in three public organisations deal with ethical dilemmas, in relation to how they occur. Furthermore, our intention has been to illustrate why ethical dilemmas occur for them. The study shows that the communicators face situations where they are forced to deal with ethical dilemmas by decoupling, both the communication activities and themselves, from the organisation. Thereby they unconsciously pursue hypocrisy because, due to a recipient perspective and being attributed the problem-solving role, they form the final step in the business process. As a result, the communicators are banished to be a fixing - cosmetic - function rather than a business support. Thus, there is a rationalised myth about the communicator as the organisation’s performer, which explains why ethical dilemmas occur for them.}},
author = {{Fredriksson, Anna and Larsson Lindholm, Kristin}},
language = {{swe}},
note = {{Student Paper}},
title = {{Den sminkande kommunikatören: Om etiska dilemman inom offentliga verksamheter}},
year = {{2014}},
}