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Understanding reasons for choosing certain media for internal communication in the companies that are using collaboration software: A Media-Synchronicity Theory based Explanation

Cievski, Antonio LU and Zhupanoski, Ilija LU (2014) INFM10 20141
Department of Informatics
Abstract
Collaboration Software is widely used in internal communication in the companies today. Software itself enables the companies to use variety of media with different properties and capabilities to mediate the communication on different corporate tasks. The way companies use the communication media implies the overall company performance. This study empirically examines the general propositions of Media Synchronicity theory and its ability for providing the understanding for communication performance. Our research problem was identified in using a new context which has not been investigated before: Collaboration Software in the time where mobility is an extent. We developed hypothesis based on the propositions that communication performance... (More)
Collaboration Software is widely used in internal communication in the companies today. Software itself enables the companies to use variety of media with different properties and capabilities to mediate the communication on different corporate tasks. The way companies use the communication media implies the overall company performance. This study empirically examines the general propositions of Media Synchronicity theory and its ability for providing the understanding for communication performance. Our research problem was identified in using a new context which has not been investigated before: Collaboration Software in the time where mobility is an extent. We developed hypothesis based on the propositions that communication performance will increase as a result of usage of media with different media synchronicity for the different parts of communication process, as suggested by MST. These hypothesis were tested using qualitative data analysis based on survey instruments developed for this study. The results of this research suggest confirmation and applicability of Media Synchronicity Theory in providing the understanding for the reasons of communication performance occurrence in the investigated companies. Moreover, there were some evidence which were challenging the general proposition of MST. These issues were discussed in this thesis as well. (Less)
Please use this url to cite or link to this publication:
author
Cievski, Antonio LU and Zhupanoski, Ilija LU
supervisor
organization
course
INFM10 20141
year
type
H1 - Master's Degree (One Year)
subject
report number
INF14-021
language
English
id
4467017
alternative location
https://www.dropbox.com/s/ncdg9jf0aozwha4/Cievski%2C%20Zhupanoski%20-%20Final%20Version.pdf
date added to LUP
2014-06-17 15:03:57
date last changed
2014-06-17 15:03:57
@misc{4467017,
  abstract     = {{Collaboration Software is widely used in internal communication in the companies today. Software itself enables the companies to use variety of media with different properties and capabilities to mediate the communication on different corporate tasks. The way companies use the communication media implies the overall company performance. This study empirically examines the general propositions of Media Synchronicity theory and its ability for providing the understanding for communication performance. Our research problem was identified in using a new context which has not been investigated before: Collaboration Software in the time where mobility is an extent. We developed hypothesis based on the propositions that communication performance will increase as a result of usage of media with different media synchronicity for the different parts of communication process, as suggested by MST. These hypothesis were tested using qualitative data analysis based on survey instruments developed for this study. The results of this research suggest confirmation and applicability of Media Synchronicity Theory in providing the understanding for the reasons of communication performance occurrence in the investigated companies. Moreover, there were some evidence which were challenging the general proposition of MST. These issues were discussed in this thesis as well.}},
  author       = {{Cievski, Antonio and Zhupanoski, Ilija}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Understanding reasons for choosing certain media for internal communication in the companies that are using collaboration software: A Media-Synchronicity Theory based Explanation}},
  year         = {{2014}},
}