Entrepreneurship in Artistic Vocations to Maintain a Preferred Lifestyle
(2014) ENTN19 20141Department of Business Administration
- Abstract
- The authors of this thesis have conducted a qualitative study on four artists situated in the countryside of Österlen in Sweden and being participating members of the Österlen Art Circuit. The theories of lifestyle entrepreneurship and extreme entrepreneurship have been applied as an interpretive framework to gain an understanding of the motivation for this specific group of small business owners. Thus, the motivation to maintain an artistic business is linked to a preferred lifestyle by means of this interpretive framework. Previous studies have established the difficulties for small business owners to receive external financing and how they subsequently turn to various internal methods to salvage capital, labeled as bootstrapping.... (More)
- The authors of this thesis have conducted a qualitative study on four artists situated in the countryside of Österlen in Sweden and being participating members of the Österlen Art Circuit. The theories of lifestyle entrepreneurship and extreme entrepreneurship have been applied as an interpretive framework to gain an understanding of the motivation for this specific group of small business owners. Thus, the motivation to maintain an artistic business is linked to a preferred lifestyle by means of this interpretive framework. Previous studies have established the difficulties for small business owners to receive external financing and how they subsequently turn to various internal methods to salvage capital, labeled as bootstrapping. Subsequently, the theory of bootstrapping has been applied in this thesis to interpret how the artists finance their lifestyle and small businesses. How small business owners utilize bootstrapping methods has been researched previously, but research is lacking into the motivation for why small business owners engage in bootstrapping. This thesis contributes to the understanding of motivation for small business owners and bootstrapping by linking the motivation to the wish of maintaining a preferred lifestyle. The results of the study in the thesis indicate that the motivation for the artists is an intertwinement of their private life and working life. They use their own house as the base for all their artistic ventures and have no strict work hours, thus they could work with their artistic venture at just about any time they wish and contributing to notions of freedom. The environment around the artists both in private life and working life serves as an inspiration for their ventures. This lack of boundary between working life and private life is the motivation for the artists’ and manifests in a certain lifestyle making the theory of lifestyle entrepreneurship applicable. The artists’ furthermore indicates a disregard for selling as much goods as possible and thus opposes the prevailing norms in society for businesses where the amount of sales is at the forefront. Consequently, the artists also show a streak of being extreme entrepreneurs. The methods utilized for maintaining the lifestyle of the artists and their small businesses indicates a correspondence to a number of methods for bootstrapping, mainly conforming to owner-financing bootstrapping and subsidy-bootstrapping. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4523280
- author
- Duxén, Jonas LU and Nilsson, André LU
- supervisor
- organization
- alternative title
- A Qualitative Study on Swedish Artists in Österlen
- course
- ENTN19 20141
- year
- 2014
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- artists, bootstrapping, lifestyle entrepreneurship, extreme entrepreneurship
- language
- English
- id
- 4523280
- date added to LUP
- 2014-07-01 16:59:26
- date last changed
- 2014-07-01 16:59:26
@misc{4523280,
abstract = {{The authors of this thesis have conducted a qualitative study on four artists situated in the countryside of Österlen in Sweden and being participating members of the Österlen Art Circuit. The theories of lifestyle entrepreneurship and extreme entrepreneurship have been applied as an interpretive framework to gain an understanding of the motivation for this specific group of small business owners. Thus, the motivation to maintain an artistic business is linked to a preferred lifestyle by means of this interpretive framework. Previous studies have established the difficulties for small business owners to receive external financing and how they subsequently turn to various internal methods to salvage capital, labeled as bootstrapping. Subsequently, the theory of bootstrapping has been applied in this thesis to interpret how the artists finance their lifestyle and small businesses. How small business owners utilize bootstrapping methods has been researched previously, but research is lacking into the motivation for why small business owners engage in bootstrapping. This thesis contributes to the understanding of motivation for small business owners and bootstrapping by linking the motivation to the wish of maintaining a preferred lifestyle. The results of the study in the thesis indicate that the motivation for the artists is an intertwinement of their private life and working life. They use their own house as the base for all their artistic ventures and have no strict work hours, thus they could work with their artistic venture at just about any time they wish and contributing to notions of freedom. The environment around the artists both in private life and working life serves as an inspiration for their ventures. This lack of boundary between working life and private life is the motivation for the artists’ and manifests in a certain lifestyle making the theory of lifestyle entrepreneurship applicable. The artists’ furthermore indicates a disregard for selling as much goods as possible and thus opposes the prevailing norms in society for businesses where the amount of sales is at the forefront. Consequently, the artists also show a streak of being extreme entrepreneurs. The methods utilized for maintaining the lifestyle of the artists and their small businesses indicates a correspondence to a number of methods for bootstrapping, mainly conforming to owner-financing bootstrapping and subsidy-bootstrapping.}},
author = {{Duxén, Jonas and Nilsson, André}},
language = {{eng}},
note = {{Student Paper}},
title = {{Entrepreneurship in Artistic Vocations to Maintain a Preferred Lifestyle}},
year = {{2014}},
}