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Frame analysis: the central organizing idea - Obama at the 2014 Climate Summit

Haglund Pedolsky, Isak LU (2015) STVK02 20142
Department of Political Science
Abstract
The 2014 Climate Summit at UN headquarters in New York was a major political communicative event where leaders from the private sector, governments and civil society addressed the issue of climate change. Among the attending heads of government was Barack Obama.
The purpose of this study is to analyze the content of Obama's 2014 Climate Summit speech. I have used frame analysis along with frame theory to analyze what frames are present in the speech, and to find out how Obama approached the framing of climate change. I have found and interpreted three frames: the alarmist frame, the generational frame and the development frame. Applying frame theory to conduct my hermeneutical analysis of these frames reveal that frames are chosen because... (More)
The 2014 Climate Summit at UN headquarters in New York was a major political communicative event where leaders from the private sector, governments and civil society addressed the issue of climate change. Among the attending heads of government was Barack Obama.
The purpose of this study is to analyze the content of Obama's 2014 Climate Summit speech. I have used frame analysis along with frame theory to analyze what frames are present in the speech, and to find out how Obama approached the framing of climate change. I have found and interpreted three frames: the alarmist frame, the generational frame and the development frame. Applying frame theory to conduct my hermeneutical analysis of these frames reveal that frames are chosen because they resonate with a large audience. My interpretation is that these frames constitute what is called the central organizing idea, an idea that provides clarity in communication but also requires strategical selection in these circumstances. Obama strategically picks frames that are galvanizing, not polarizing. The concept of framing is highly political and competitive, and applying frame analysis to Obama's speech will provide a deeper understanding of the ideas therein. (Less)
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author
Haglund Pedolsky, Isak LU
supervisor
organization
course
STVK02 20142
year
type
M2 - Bachelor Degree
subject
keywords
2014 Climate Summit, Barack Obama, frame analysis, frame theory, speech
language
English
id
4925542
date added to LUP
2015-02-28 17:05:59
date last changed
2015-02-28 17:05:59
@misc{4925542,
  abstract     = {The 2014 Climate Summit at UN headquarters in New York was a major political communicative event where leaders from the private sector, governments and civil society addressed the issue of climate change. Among the attending heads of government was Barack Obama.
The purpose of this study is to analyze the content of Obama's 2014 Climate Summit speech. I have used frame analysis along with frame theory to analyze what frames are present in the speech, and to find out how Obama approached the framing of climate change. I have found and interpreted three frames: the alarmist frame, the generational frame and the development frame. Applying frame theory to conduct my hermeneutical analysis of these frames reveal that frames are chosen because they resonate with a large audience. My interpretation is that these frames constitute what is called the central organizing idea, an idea that provides clarity in communication but also requires strategical selection in these circumstances. Obama strategically picks frames that are galvanizing, not polarizing. The concept of framing is highly political and competitive, and applying frame analysis to Obama's speech will provide a deeper understanding of the ideas therein.},
  author       = {Haglund Pedolsky, Isak},
  keyword      = {2014 Climate Summit,Barack Obama,frame analysis,frame theory,speech},
  language     = {eng},
  note         = {Student Paper},
  title        = {Frame analysis: the central organizing idea - Obama at the 2014 Climate Summit},
  year         = {2015},
}