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Madonna-figuren och lattepappan - En kvalitativ innehållsanalys av de mest lästa bloggarna i Sverige

Johansson, Erica LU (2015) SOPA63 20121
School of Social Work
Abstract
Abstract
Author:Erica Johansson
Title: The
Madonna‐figure and the latte‐father –A qualitative content analysis of the most read blogs in Sweden using a gender perspective [Translated title]

Supervisor: Gabriella Scaramuzzino

Assessor: Carina Tigervall

The purpose behind this paper was to do a content analysis of six of the most read blogs in Sweden and how they portrait men, women and gender. Three of the blogs is written by men, and the other three by women. By using the theories of Yvonne Hirdman a study was made, totaling one month of blog posts from each blog. The results of the analysis was that the blogs convey a stereotypical image of men and women. Women appearance and sexuality is the focus point, and men is portrayed... (More)
Abstract
Author:Erica Johansson
Title: The
Madonna‐figure and the latte‐father –A qualitative content analysis of the most read blogs in Sweden using a gender perspective [Translated title]

Supervisor: Gabriella Scaramuzzino

Assessor: Carina Tigervall

The purpose behind this paper was to do a content analysis of six of the most read blogs in Sweden and how they portrait men, women and gender. Three of the blogs is written by men, and the other three by women. By using the theories of Yvonne Hirdman a study was made, totaling one month of blog posts from each blog. The results of the analysis was that the blogs convey a stereotypical image of men and women. Women appearance and sexuality is the focus point, and men is portrayed as free, strong and independent beings. They are each others opposites. Although this result was not consistent. In some blog posts there were some attempts to break the gender stereotyping by discussing subjects that is not typically related to the specific gender, like women discussing sex and men writing about caregiving.

Keywords: Femininities, masculinities, blogs, gender, Sweden, stereotype (Less)
Please use this url to cite or link to this publication:
author
Johansson, Erica LU
supervisor
organization
course
SOPA63 20121
year
type
M2 - Bachelor Degree
subject
keywords
Femininities, masculinities, blogs, gender, Sweden, stereotype
language
Swedish
id
4986388
date added to LUP
2015-01-27 16:14:57
date last changed
2015-01-27 16:14:57
@misc{4986388,
  abstract     = {Abstract
Author:Erica Johansson
Title: The
Madonna‐figure and the latte‐father –A qualitative content analysis of the most read blogs in Sweden using a gender perspective [Translated title]

Supervisor: Gabriella Scaramuzzino

Assessor: Carina Tigervall

The purpose behind this paper was to do a content analysis of six of the most read blogs in Sweden and how they portrait men, women and gender. Three of the blogs is written by men, and the other three by women. By using the theories of Yvonne Hirdman a study was made, totaling one month of blog posts from each blog. The results of the analysis was that the blogs convey a stereotypical image of men and women. Women appearance and sexuality is the focus point, and men is portrayed as free, strong and independent beings. They are each others opposites. Although this result was not consistent. In some blog posts there were some attempts to break the gender stereotyping by discussing subjects that is not typically related to the specific gender, like women discussing sex and men writing about caregiving.

Keywords: Femininities, masculinities, blogs, gender, Sweden, stereotype},
  author       = {Johansson, Erica},
  keyword      = {Femininities,masculinities,blogs,gender,Sweden,stereotype},
  language     = {swe},
  note         = {Student Paper},
  title        = {Madonna-figuren och lattepappan - En kvalitativ innehållsanalys av de mest lästa bloggarna i Sverige},
  year         = {2015},
}