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Christmas is in the Air - En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.

Stojanovic, Tijana LU and Persson, Per-Erik LU (2015) FEKH29 20142
Department of Business Administration
Abstract
Title:
Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes

Seminar date:
2015-01-15

Course:
FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS

Authors:
Per-Erik Persson, Tijana Stojanovic

Advisor:
Clara Gustafsson

Key words:
Sensory Marketing, attitude, visit intention, scent, sound

Purpose:
The purpose of this thesis is to examine whether the presence of congruent stimuli will result in better attitudes towards products and stores, as well as a higher intention to visit the store, than the use of non-congruent stimuli.

Methodology:
This thesis applies a quantitative research method and a... (More)
Title:
Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes

Seminar date:
2015-01-15

Course:
FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS

Authors:
Per-Erik Persson, Tijana Stojanovic

Advisor:
Clara Gustafsson

Key words:
Sensory Marketing, attitude, visit intention, scent, sound

Purpose:
The purpose of this thesis is to examine whether the presence of congruent stimuli will result in better attitudes towards products and stores, as well as a higher intention to visit the store, than the use of non-congruent stimuli.

Methodology:
This thesis applies a quantitative research method and a deductive approach. An experiment containing four groups has been carried out. Based on the theory present, hypotheses have been formulated and either accepted or discarded.

Theoretical perspectives:
Through the use of scientific articles and books, theories have been studied, that cover sensory marketing and attitudes, as well as “the Perceptual Process” and the “Stimuli-Organism-Response”-model (S-O-R-model).

Empirical foundation:
The empirical foundation is based on 137 survey responses from students at Lund University.

Conclusions:
Despite the fact that the results attained were not statistically significant, this thesis concludes that the use of congruent stimuli will most likely result in more positive consumer attitudes than the use of non-congruent stimuli. The contribution to previous research will be that the study has been performed in Sweden. (Less)
Abstract (Swedish)
Titel:
Christmas is in the Air: En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.

Seminariedatum:
2015-01-15

Ämne/kurs:
FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15hp

Författare:
Per-Erik Persson, Tijana Stojanovic

Handledare:
Clara Gustafsson

Nyckelord:
Sinnesmarknadsföring, attityd, besöksintention, doft, ljud

Syfte:
Syftet med uppsatsen är att undersöka huruvida användningen av kongruerande stimuli resulterar i bättre attityd till produkter och butiker samt en högre besöksintention jämfört med icke kongruerande stimuli.

Metod:
Denna uppsats tillämpar en kvantitativ forskningsansats med en deduktiv tillämpningsmetod. Ett experiment med fyra... (More)
Titel:
Christmas is in the Air: En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.

Seminariedatum:
2015-01-15

Ämne/kurs:
FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15hp

Författare:
Per-Erik Persson, Tijana Stojanovic

Handledare:
Clara Gustafsson

Nyckelord:
Sinnesmarknadsföring, attityd, besöksintention, doft, ljud

Syfte:
Syftet med uppsatsen är att undersöka huruvida användningen av kongruerande stimuli resulterar i bättre attityd till produkter och butiker samt en högre besöksintention jämfört med icke kongruerande stimuli.

Metod:
Denna uppsats tillämpar en kvantitativ forskningsansats med en deduktiv tillämpningsmetod. Ett experiment med fyra grupper har genomförts och hypoteser har utifrån teorin stipulerats, för att sedan accepteras eller förkastas.

Teoretiska perspektiv:
Med hjälp av vetenskapliga artiklar och böcker har teorier som behandlar olika aspekter av sinnesmarknadsföring och attityder studerats, såväl som modellerna ”the Perceptual Process” och ”Stimuli-Organism-Response (S-O-R)”.

Empiri:
Empirin baseras på 137 enkätsvar från studenter vid Lunds Universitet.

Resultat:
Vi har i denna uppsats kommit fram till att konsumenter tenderar att påverkas av olika kombinationer av sinnesstimuli. Trots att resultaten ej var av statistisk signifikans gav de ändå en indikation på att kongruerande stimuli överlag leder till mer positiva konsumentattityder än icke-kongruerande. Vårt bidrag till tidigare
forskning är att undersökningen är gjord i Sverige. (Less)
Please use this url to cite or link to this publication:
author
Stojanovic, Tijana LU and Persson, Per-Erik LU
supervisor
organization
course
FEKH29 20142
year
type
M2 - Bachelor Degree
subject
keywords
Sinnesmarknadsföring, attityd, besöksintention, doft, ljud
language
Swedish
id
5049528
date added to LUP
2015-02-17 14:25:13
date last changed
2015-02-17 14:25:13
@misc{5049528,
  abstract     = {Title: 
Christmas is in the Air: A quantitative study on how sound and smell influence perception and the creation of attitudes

Seminar date: 
2015-01-15

Course: 
FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 ECTS

Authors: 
Per-Erik Persson, Tijana Stojanovic

Advisor: 
Clara Gustafsson

Key words: 
Sensory Marketing, attitude, visit intention, scent, sound

Purpose: 
The purpose of this thesis is to examine whether the presence of congruent stimuli will result in better attitudes towards products and stores, as well as a higher intention to visit the store, than the use of non-congruent stimuli.

Methodology: 
This thesis applies a quantitative research method and a deductive approach. An experiment containing four groups has been carried out. Based on the theory present, hypotheses have been formulated and either accepted or discarded.

Theoretical perspectives: 
Through the use of scientific articles and books, theories have been studied, that cover sensory marketing and attitudes, as well as “the Perceptual Process” and the “Stimuli-Organism-Response”-model (S-O-R-model).

Empirical foundation: 
The empirical foundation is based on 137 survey responses from students at Lund University.

Conclusions: 
Despite the fact that the results attained were not statistically significant, this thesis concludes that the use of congruent stimuli will most likely result in more positive consumer attitudes than the use of non-congruent stimuli. The contribution to previous research will be that the study has been performed in Sweden.},
  author       = {Stojanovic, Tijana and Persson, Per-Erik},
  keyword      = {Sinnesmarknadsföring,attityd,besöksintention,doft,ljud},
  language     = {swe},
  note         = {Student Paper},
  title        = {Christmas is in the Air - En kvantitativ studie om hur doft och ljud påverkar människors perception och attitydskapande.},
  year         = {2015},
}