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Developing Real Time Tracking of User Behavior, with Google Analytics for Mobile Phone Devices

To, Van Long Johnny LU and Hulo, Ahmed (2015) MAMM01 20142
Ergonomics and Aerosol Technology
Abstract
Sony Mobile has a quite large internal user group with the purpose of investigating the usability of
their mobile devices. The Telephony Domain was using among other techniques usability testing to
evaluate the usability of their products. The performed conventional usability testing has its limitations
e.g. the controlled test environment cannot fully represent real life setting and it’s very expensive in
terms of time and resources. This ultimately results in less test persons and potentially biased results.
These drawbacks cannot be overlooked when it comes to determining the next software release influencing
millions of mobile device users.
The purpose of this thesis work was to accommodate this problem by examining real time... (More)
Sony Mobile has a quite large internal user group with the purpose of investigating the usability of
their mobile devices. The Telephony Domain was using among other techniques usability testing to
evaluate the usability of their products. The performed conventional usability testing has its limitations
e.g. the controlled test environment cannot fully represent real life setting and it’s very expensive in
terms of time and resources. This ultimately results in less test persons and potentially biased results.
These drawbacks cannot be overlooked when it comes to determining the next software release influencing
millions of mobile device users.
The purpose of this thesis work was to accommodate this problem by examining real time tracking of
user behavior and interaction with mobile devices. By utilizing Google Analytics in the Telephony Domain,
we could autonomously gather large quantity of real user behavior data from a natural environment. The
investigation resulted in the conclusion that Google Analytics & Google Tag Manager solely weren’t
sufficient for our purposes in aiding information for user behavior.
To account for this, a tool were developed that were to be called Usage Tracker. Usage Tracker works
as a complement to Google Analytics & Google Tag Manager by providing further functionality e.g.
finding out how many users are using a feature and how these events are distributed over the users. The
resulting statistics from Usage Tracker is also presented in a more intuitive way for easy interpretation.
Furthermore, a direct consequence of using Usage Tracker is that less data traffic will be required. (Less)
Popular Abstract
Sony Mobile has a quite large internal user group with the purpose of investigating the usability of
their mobile devices. The Telephony Domain was using among other techniques usability testing to
evaluate the usability of their products. The performed conventional usability testing has its limitations
e.g. the controlled test environment cannot fully represent real life setting and it’s very expensive in
terms of time and resources. This ultimately results in less test persons and potentially biased results.
These drawbacks cannot be overlooked when it comes to determining the next software release influencing
millions of mobile device users.
The purpose of this thesis work was to accommodate this problem by examining real time... (More)
Sony Mobile has a quite large internal user group with the purpose of investigating the usability of
their mobile devices. The Telephony Domain was using among other techniques usability testing to
evaluate the usability of their products. The performed conventional usability testing has its limitations
e.g. the controlled test environment cannot fully represent real life setting and it’s very expensive in
terms of time and resources. This ultimately results in less test persons and potentially biased results.
These drawbacks cannot be overlooked when it comes to determining the next software release influencing
millions of mobile device users.
The purpose of this thesis work was to accommodate this problem by examining real time tracking of
user behavior and interaction with mobile devices. By utilizing Google Analytics in the Telephony Domain,
we could autonomously gather large quantity of real user behavior data from a natural environment. The
investigation resulted in the conclusion that Google Analytics & Google Tag Manager solely weren’t
sufficient for our purposes in aiding information for user behavior.
To account for this, a tool were developed that were to be called Usage Tracker. Usage Tracker works
as a complement to Google Analytics & Google Tag Manager by providing further functionality e.g.
finding out how many users are using a feature and how these events are distributed over the users. The
resulting statistics from Usage Tracker is also presented in a more intuitive way for easy interpretation.
Furthermore, a direct consequence of using Usage Tracker is that less data traffic will be required. (Less)
Please use this url to cite or link to this publication:
author
To, Van Long Johnny LU and Hulo, Ahmed
supervisor
organization
course
MAMM01 20142
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Interaction design, Interaktionsdesign, Google Analytics, Google Tag Manager, Real Time Tracking
language
English
id
5305701
date added to LUP
2015-04-25 14:11:11
date last changed
2015-04-25 14:11:11
@misc{5305701,
  abstract     = {Sony Mobile has a quite large internal user group with the purpose of investigating the usability of
their mobile devices. The Telephony Domain was using among other techniques usability testing to
evaluate the usability of their products. The performed conventional usability testing has its limitations
e.g. the controlled test environment cannot fully represent real life setting and it’s very expensive in
terms of time and resources. This ultimately results in less test persons and potentially biased results.
These drawbacks cannot be overlooked when it comes to determining the next software release influencing
millions of mobile device users.
The purpose of this thesis work was to accommodate this problem by examining real time tracking of
user behavior and interaction with mobile devices. By utilizing Google Analytics in the Telephony Domain,
we could autonomously gather large quantity of real user behavior data from a natural environment. The
investigation resulted in the conclusion that Google Analytics & Google Tag Manager solely weren’t
sufficient for our purposes in aiding information for user behavior.
To account for this, a tool were developed that were to be called Usage Tracker. Usage Tracker works
as a complement to Google Analytics & Google Tag Manager by providing further functionality e.g.
finding out how many users are using a feature and how these events are distributed over the users. The
resulting statistics from Usage Tracker is also presented in a more intuitive way for easy interpretation.
Furthermore, a direct consequence of using Usage Tracker is that less data traffic will be required.},
  author       = {To, Van Long Johnny and Hulo, Ahmed},
  keyword      = {Interaction design,Interaktionsdesign,Google Analytics,Google Tag Manager,Real Time Tracking},
  language     = {eng},
  note         = {Student Paper},
  title        = {Developing Real Time Tracking of User Behavior, with Google Analytics for Mobile Phone Devices},
  year         = {2015},
}