TV shows and dialogue on Social Media
(2015) SKPM08 20151Department of Strategic Communication
- Abstract
- Engaging with stakeholders became more important for companies and
brands throughout the years, especially through the rise of Social Media.
TV shows do not only need to survive and convince offline through their
compelling narrative – they need to transform their passive spectators into
active participants in order to increase their reach, their economic success
and to strengthen their fanbase. Dialogue is the most appreciated Public
Relations tool in literature. This thesis analyses two case studies of the TV
shows Suits and The Big Bang Theory, investigating through qualitative
and quantitative content analysis what kind of dialogue can emerge
between a TV show and its audience on Facebook. The concepts of
Martin Buber are... (More) - Engaging with stakeholders became more important for companies and
brands throughout the years, especially through the rise of Social Media.
TV shows do not only need to survive and convince offline through their
compelling narrative – they need to transform their passive spectators into
active participants in order to increase their reach, their economic success
and to strengthen their fanbase. Dialogue is the most appreciated Public
Relations tool in literature. This thesis analyses two case studies of the TV
shows Suits and The Big Bang Theory, investigating through qualitative
and quantitative content analysis what kind of dialogue can emerge
between a TV show and its audience on Facebook. The concepts of
Martin Buber are used as a source for dialogue. Both cases showed
different, contrasting approaches in their communication – technical
dialogue has been used by Suits while The Big Bang Theory is marked by
monologue. As both TV shows are successful, this proves that dialogue is
capable of enhancing loyalty and deepening relationships but that it is not
the holy grail and one fits all solution. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5464888
- author
- Brocker, Viola LU
- supervisor
- organization
- course
- SKPM08 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 5464888
- date added to LUP
- 2015-08-24 15:13:45
- date last changed
- 2015-08-24 15:13:45
@misc{5464888, abstract = {{Engaging with stakeholders became more important for companies and brands throughout the years, especially through the rise of Social Media. TV shows do not only need to survive and convince offline through their compelling narrative – they need to transform their passive spectators into active participants in order to increase their reach, their economic success and to strengthen their fanbase. Dialogue is the most appreciated Public Relations tool in literature. This thesis analyses two case studies of the TV shows Suits and The Big Bang Theory, investigating through qualitative and quantitative content analysis what kind of dialogue can emerge between a TV show and its audience on Facebook. The concepts of Martin Buber are used as a source for dialogue. Both cases showed different, contrasting approaches in their communication – technical dialogue has been used by Suits while The Big Bang Theory is marked by monologue. As both TV shows are successful, this proves that dialogue is capable of enhancing loyalty and deepening relationships but that it is not the holy grail and one fits all solution.}}, author = {{Brocker, Viola}}, language = {{eng}}, note = {{Student Paper}}, title = {{TV shows and dialogue on Social Media}}, year = {{2015}}, }