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- 2024
-
Mark
Rearranging collective memory about nature: the case of Oatly
(
- Master (Two yrs)
-
Mark
Brand Identity Negotiation in Mediated B2B Relationships: The Co-Creative Role of Dealers. Comparative Case Study.
(
- Master (Two yrs)
-
Mark
The case of BrewDog: Utilizing semiotics in lifestyle branding to establish and maintain brand authenticity at different stages of growth
(
- Master (Two yrs)
-
Mark
Beyond the Hype: The Perceived Usefulness of Virtual Influencers in the Communication Industry
(
- Master (Two yrs)
-
Mark
Unraveling the Big Four Enigma: Exploring Identity-Forming Communication and Retention Intentions Among Generation Z in the Big Four
(
- Master (Two yrs)
-
Mark
'Collective creativity': A Quantitative Study of Factors Contributing to Collective creativity in the Workplace
(
- Master (Two yrs)
- 2023
-
Mark
Exploring Attachment Transfer: The Influence of Consumer Attachment to Influencers on Attachment to Influencer-Founded Brands
(
- Master (Two yrs)
- 2022
-
Mark
Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts
(
- Master (Two yrs)
-
Mark
How to Improve Instagram Reels Engagement? An empirical investigation of content strategies
(
- Master (Two yrs)
-
Mark
Trust in Brand Activism: A look at self-love campaigns of beauty brands
(
- Master (Two yrs)