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Portfolio Management - The key to successful business - A longitudinal case study of a construction company

Ek Thomas, Britta; Eliasson, Filip and Skoghagen, Elin LU (2015) In Master Thesis in Technology Management ISRN LUTVDG/TVTM--2015/5285--/SE FEKP02 20151
Department of Business Administration
Lund University School of Economics and Management, LUSEM
Abstract
Title
Portfolio Management - The key to successful business
A case study of a construction company

Authors
Britta Ek Thomas - Master of Science in Technology Management

Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management

Elin Skoghagen - Master of Science in Technology Management

Advisors
Charlotta Johnsson, Associate Professor
Department of Automatic Control, Faculty of Engineering, Lund University

Thomas Kalling, Professor
Institute of Economic Research, Lund School of Economics and Management, Lund University

Supervisor A, Product Manager
The Mother Company

Supervisor B, Director of Product Development
The Mother Company

Issue of Study
Managing product... (More)
Title
Portfolio Management - The key to successful business
A case study of a construction company

Authors
Britta Ek Thomas - Master of Science in Technology Management

Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management

Elin Skoghagen - Master of Science in Technology Management

Advisors
Charlotta Johnsson, Associate Professor
Department of Automatic Control, Faculty of Engineering, Lund University

Thomas Kalling, Professor
Institute of Economic Research, Lund School of Economics and Management, Lund University

Supervisor A, Product Manager
The Mother Company

Supervisor B, Director of Product Development
The Mother Company

Issue of Study
Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence.

Purpose
The purpose of the study is to increase the understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment.

Methodology
A longitudinal case study was chosen as research design since the authors aimed for a thorough and deep understanding of the case company’s strategic portfolio management over time. Initially, a literature review was conducted to increase the knowledge of portfolio management and the surrounding context of internal processes and the external environment. The chosen theories; portfolio management theory, PESTLE, Porter’s five forces, Porter’s generic strategies, Resource-based view and strategy process theory, were then composed into a unique theoretical framework. In the next step, empirical data from the case company was gathered through interviews, questionnaires, databases, observations and following of relevant employees. Finally, the theoretical framework and empirical conclusions were synchronized by using pattern matching. The conclusions drawn resulted in an increased understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment. The findings were visualized in Cheez - a generic portfolio management framework applicable in acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts.

Conclusion
The output of the study accentuates an amplified importance of internal company-specific processes, intrinsic barriers and driving forces to consider when managing product portfolios in an increasingly complex competitive and corporate environment. Further, deep understanding of the company’s internal and external market environment is required. Depending on the company’s portfolio management prerequisites, different aspects of the environment and the corporate processes have to been considered when striving for enhanced portfolio performance. To visualize the logic of the impacting mechanisms, the generic portfolio management framework Cheez has been developed, applicable on acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts. (Less)
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author
Ek Thomas, Britta; Eliasson, Filip and Skoghagen, Elin LU
supervisor
organization
course
FEKP02 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Portfolio Management, Strategy Process, R&D, Strategic Management, Corporate Culture, Path Dependency, Decentralization, Construction Industry
publication/series
Master Thesis in Technology Management ISRN LUTVDG/TVTM--2015/5285--/SE
report number
285
ISSN
1651-0100
language
English
id
5465021
date added to LUP
2015-08-19 11:15:16
date last changed
2015-08-19 11:15:16
@misc{5465021,
  abstract     = {Title
Portfolio Management - The key to successful business 
A case study of a construction company

Authors
Britta Ek Thomas - Master of Science in Technology Management 

Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management

Elin Skoghagen - Master of Science in Technology Management

Advisors
Charlotta Johnsson, Associate Professor
Department of Automatic Control, Faculty of Engineering, Lund University 

Thomas Kalling, Professor 
Institute of Economic Research, Lund School of Economics and Management, Lund University 

Supervisor A, Product Manager
The Mother Company 

Supervisor B, Director of Product Development
The Mother Company

Issue of Study
Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence.

Purpose
The purpose of the study is to increase the understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment.

Methodology
A longitudinal case study was chosen as research design since the authors aimed for a thorough and deep understanding of the case company’s strategic portfolio management over time. Initially, a literature review was conducted to increase the knowledge of portfolio management and the surrounding context of internal processes and the external environment. The chosen theories; portfolio management theory, PESTLE, Porter’s five forces, Porter’s generic strategies, Resource-based view and strategy process theory, were then composed into a unique theoretical framework. In the next step, empirical data from the case company was gathered through interviews, questionnaires, databases, observations and following of relevant employees. Finally, the theoretical framework and empirical conclusions were synchronized by using pattern matching. The conclusions drawn resulted in an increased understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment. The findings were visualized in Cheez - a generic portfolio management framework applicable in acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts.

Conclusion
The output of the study accentuates an amplified importance of internal company-specific processes, intrinsic barriers and driving forces to consider when managing product portfolios in an increasingly complex competitive and corporate environment. Further, deep understanding of the company’s internal and external market environment is required. Depending on the company’s portfolio management prerequisites, different aspects of the environment and the corporate processes have to been considered when striving for enhanced portfolio performance. To visualize the logic of the impacting mechanisms, the generic portfolio management framework Cheez has been developed, applicable on acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts.},
  author       = {Ek Thomas, Britta and Eliasson, Filip and Skoghagen, Elin},
  issn         = {1651-0100},
  keyword      = {Portfolio Management,Strategy Process,R&D,Strategic Management,Corporate Culture,Path Dependency,Decentralization,Construction Industry},
  language     = {eng},
  note         = {Student Paper},
  series       = {Master Thesis in Technology Management ISRN LUTVDG/TVTM--2015/5285--/SE},
  title        = {Portfolio Management - The key to successful business - A longitudinal case study of a construction company},
  year         = {2015},
}