Portfolio Management - The key to successful business - A longitudinal case study of a construction company
(2015) In Master Thesis in Technology Management ISRN LUTVDG/TVTM--2015/5285--/SE FEKP02 20151Department of Business Administration
Lund University School of Economics and Management, LUSEM
- Abstract
- Title
Portfolio Management - The key to successful business
A case study of a construction company
Authors
Britta Ek Thomas - Master of Science in Technology Management
Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management
Elin Skoghagen - Master of Science in Technology Management
Advisors
Charlotta Johnsson, Associate Professor
Department of Automatic Control, Faculty of Engineering, Lund University
Thomas Kalling, Professor
Institute of Economic Research, Lund School of Economics and Management, Lund University
Supervisor A, Product Manager
The Mother Company
Supervisor B, Director of Product Development
The Mother Company
Issue of Study
Managing product... (More) - Title
Portfolio Management - The key to successful business
A case study of a construction company
Authors
Britta Ek Thomas - Master of Science in Technology Management
Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management
Elin Skoghagen - Master of Science in Technology Management
Advisors
Charlotta Johnsson, Associate Professor
Department of Automatic Control, Faculty of Engineering, Lund University
Thomas Kalling, Professor
Institute of Economic Research, Lund School of Economics and Management, Lund University
Supervisor A, Product Manager
The Mother Company
Supervisor B, Director of Product Development
The Mother Company
Issue of Study
Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence.
Purpose
The purpose of the study is to increase the understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment.
Methodology
A longitudinal case study was chosen as research design since the authors aimed for a thorough and deep understanding of the case company’s strategic portfolio management over time. Initially, a literature review was conducted to increase the knowledge of portfolio management and the surrounding context of internal processes and the external environment. The chosen theories; portfolio management theory, PESTLE, Porter’s five forces, Porter’s generic strategies, Resource-based view and strategy process theory, were then composed into a unique theoretical framework. In the next step, empirical data from the case company was gathered through interviews, questionnaires, databases, observations and following of relevant employees. Finally, the theoretical framework and empirical conclusions were synchronized by using pattern matching. The conclusions drawn resulted in an increased understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment. The findings were visualized in Cheez - a generic portfolio management framework applicable in acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts.
Conclusion
The output of the study accentuates an amplified importance of internal company-specific processes, intrinsic barriers and driving forces to consider when managing product portfolios in an increasingly complex competitive and corporate environment. Further, deep understanding of the company’s internal and external market environment is required. Depending on the company’s portfolio management prerequisites, different aspects of the environment and the corporate processes have to been considered when striving for enhanced portfolio performance. To visualize the logic of the impacting mechanisms, the generic portfolio management framework Cheez has been developed, applicable on acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5465021
- author
- Ek Thomas, Britta ; Eliasson, Filip and Skoghagen, Elin LU
- supervisor
- organization
- course
- FEKP02 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Portfolio Management, Strategy Process, R&D, Strategic Management, Corporate Culture, Path Dependency, Decentralization, Construction Industry
- publication/series
- Master Thesis in Technology Management ISRN LUTVDG/TVTM--2015/5285--/SE
- report number
- 285
- ISSN
- 1651-0100
- language
- English
- id
- 5465021
- date added to LUP
- 2015-08-19 11:15:16
- date last changed
- 2015-08-19 11:15:16
@misc{5465021,
abstract = {{Title
Portfolio Management - The key to successful business
A case study of a construction company
Authors
Britta Ek Thomas - Master of Science in Technology Management
Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management
Elin Skoghagen - Master of Science in Technology Management
Advisors
Charlotta Johnsson, Associate Professor
Department of Automatic Control, Faculty of Engineering, Lund University
Thomas Kalling, Professor
Institute of Economic Research, Lund School of Economics and Management, Lund University
Supervisor A, Product Manager
The Mother Company
Supervisor B, Director of Product Development
The Mother Company
Issue of Study
Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence.
Purpose
The purpose of the study is to increase the understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment.
Methodology
A longitudinal case study was chosen as research design since the authors aimed for a thorough and deep understanding of the case company’s strategic portfolio management over time. Initially, a literature review was conducted to increase the knowledge of portfolio management and the surrounding context of internal processes and the external environment. The chosen theories; portfolio management theory, PESTLE, Porter’s five forces, Porter’s generic strategies, Resource-based view and strategy process theory, were then composed into a unique theoretical framework. In the next step, empirical data from the case company was gathered through interviews, questionnaires, databases, observations and following of relevant employees. Finally, the theoretical framework and empirical conclusions were synchronized by using pattern matching. The conclusions drawn resulted in an increased understanding of the mechanisms impacting portfolio management in an increasingly complex competitive and corporate environment. The findings were visualized in Cheez - a generic portfolio management framework applicable in acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts.
Conclusion
The output of the study accentuates an amplified importance of internal company-specific processes, intrinsic barriers and driving forces to consider when managing product portfolios in an increasingly complex competitive and corporate environment. Further, deep understanding of the company’s internal and external market environment is required. Depending on the company’s portfolio management prerequisites, different aspects of the environment and the corporate processes have to been considered when striving for enhanced portfolio performance. To visualize the logic of the impacting mechanisms, the generic portfolio management framework Cheez has been developed, applicable on acquisition focused, capital and technology intensive industry companies operating within multinational B2B contexts.}},
author = {{Ek Thomas, Britta and Eliasson, Filip and Skoghagen, Elin}},
issn = {{1651-0100}},
language = {{eng}},
note = {{Student Paper}},
series = {{Master Thesis in Technology Management ISRN LUTVDG/TVTM--2015/5285--/SE}},
title = {{Portfolio Management - The key to successful business - A longitudinal case study of a construction company}},
year = {{2015}},
}