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Political priorities in social media : en visuell bildanalys av EU-kommissionens instagram-konto

Sjöberg, Kajsa LU (2015) EUHA20 20151
European Studies
Abstract
The aim of this study is to investigate whether the political priorities and values of the European Commission, in terms of gender equality, permeates their publications in social media, specifically instagram. By examining the images that the Commission publishes, I will be able to map any patterns that occur, and see if there are any differences in how women and men are portrayed. How these results differ or coincides with the values and policies will be examined, and possible conclusion will be drawn on this basis.

The method of visual image analysis has been used both quantitatively and qualitatively, and the theory used is semiotics of images.

The main conclusion in this essay is that the Commission’s publications does not... (More)
The aim of this study is to investigate whether the political priorities and values of the European Commission, in terms of gender equality, permeates their publications in social media, specifically instagram. By examining the images that the Commission publishes, I will be able to map any patterns that occur, and see if there are any differences in how women and men are portrayed. How these results differ or coincides with the values and policies will be examined, and possible conclusion will be drawn on this basis.

The method of visual image analysis has been used both quantitatively and qualitatively, and the theory used is semiotics of images.

The main conclusion in this essay is that the Commission’s publications does not fully reflect their political values and priorities on equality between women and men. In images where both women and men are included, and the relation between the depicted is unequal, it is in almost all cases the woman who is inferior. Based on the qualitative analysis, men are portrayed to appear to be more important than women, and women are portrayed as passive while men are portrayed as active. The conclusion from this is that it is an unintentional action by the Commission, and that it is rather the way our society looks, and how common it is to see women portrayed as passive, that largely matter. (Less)
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author
Sjöberg, Kajsa LU
supervisor
organization
course
EUHA20 20151
year
type
M2 - Bachelor Degree
subject
keywords
European Commission, Social media, Gender equality, Instagram, Communication
language
Swedish
id
7370086
date added to LUP
2015-06-18 17:10:03
date last changed
2015-12-14 13:23:21
@misc{7370086,
  abstract     = {The aim of this study is to investigate whether the political priorities and values of the European Commission, in terms of gender equality, permeates their publications in social media, specifically instagram. By examining the images that the Commission publishes, I will be able to map any patterns that occur, and see if there are any differences in how women and men are portrayed. How these results differ or coincides with the values and policies will be examined, and possible conclusion will be drawn on this basis.

The method of visual image analysis has been used both quantitatively and qualitatively, and the theory used is semiotics of images. 

The main conclusion in this essay is that the Commission’s publications does not fully reflect their political values and priorities on equality between women and men. In images where both women and men are included, and the relation between the depicted is unequal, it is in almost all cases the woman who is inferior. Based on the qualitative analysis, men are portrayed to appear to be more important than women, and women are portrayed as passive while men are portrayed as active. The conclusion from this is that it is an unintentional action by the Commission, and that it is rather the way our society looks, and how common it is to see women portrayed as passive, that largely matter.},
  author       = {Sjöberg, Kajsa},
  keyword      = {European Commission,Social media,Gender equality,Instagram,Communication},
  language     = {swe},
  note         = {Student Paper},
  title        = {Political priorities in social media : en visuell bildanalys av EU-kommissionens instagram-konto},
  year         = {2015},
}