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The role of public relations practitioners in the reputation management of CEOs - Results of a shadowing study

Guyaux, Anne-Valerie LU (2015) SKPM08 20151
Department of Strategic Communication
Abstract (Swedish)
This paper combines theory and data collected from a shadowing study to explore the role of communication and public relations practitioners in reputation management. In seeking to explore the role communication managers have on the reputation of a CEO and the corporate reputation, this study builds on the existing research on roles research and corporate reputation. The theoretical framework connects the observable microlevel, based on Goffman’s (1959; 1974) dramaturgy theory, with reputation effects on the macro-level, based on Gray & Balmer’s (1998) model.
Inspired by Mintzberg’s study, this thesis focused on the CEO’s side to see how the communication manager takes part in the communication and daily activities of the CEO,... (More)
This paper combines theory and data collected from a shadowing study to explore the role of communication and public relations practitioners in reputation management. In seeking to explore the role communication managers have on the reputation of a CEO and the corporate reputation, this study builds on the existing research on roles research and corporate reputation. The theoretical framework connects the observable microlevel, based on Goffman’s (1959; 1974) dramaturgy theory, with reputation effects on the macro-level, based on Gray & Balmer’s (1998) model.
Inspired by Mintzberg’s study, this thesis focused on the CEO’s side to see how the communication manager takes part in the communication and daily activities of the CEO, influencing both his personal reputation and the overall corporate reputation. Interpretive in nature, this study was conducted by shadowing two CEOs of Belgian organisations, based in Brussels, for several days. In this paper, I first outline the existing literature on roles research and the theoretical framework of Gray & Balmer’s (1998) model and Goffman’s (1959; 1974) dramaturgy theory. Next, I discuss the research tradition and methodology applied in this study. Then, I examine the collected observations and arrive at a conclusion. (Less)
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author
Guyaux, Anne-Valerie LU
supervisor
organization
course
SKPM08 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Goffma, corporate reputation, CEO, strategic public relations, roles research, Shadowing study
language
English
id
7373800
date added to LUP
2015-10-14 10:31:06
date last changed
2015-10-14 10:31:06
@misc{7373800,
  abstract     = {This paper combines theory and data collected from a shadowing study to explore the role of communication and public relations practitioners in reputation management. In seeking to explore the role communication managers have on the reputation of a CEO and the corporate reputation, this study builds on the existing research on roles research and corporate reputation. The theoretical framework connects the observable microlevel, based on Goffman’s (1959; 1974) dramaturgy theory, with reputation effects on the macro-level, based on Gray & Balmer’s (1998) model. 
Inspired by Mintzberg’s study, this thesis focused on the CEO’s side to see how the communication manager takes part in the communication and daily activities of the CEO, influencing both his personal reputation and the overall corporate reputation. Interpretive in nature, this study was conducted by shadowing two CEOs of Belgian organisations, based in Brussels, for several days. In this paper, I first outline the existing literature on roles research and the theoretical framework of Gray & Balmer’s (1998) model and Goffman’s (1959; 1974) dramaturgy theory. Next, I discuss the research tradition and methodology applied in this study. Then, I examine the collected observations and arrive at a conclusion.},
  author       = {Guyaux, Anne-Valerie},
  keyword      = {Goffma,corporate reputation,CEO,strategic public relations,roles research,Shadowing study},
  language     = {eng},
  note         = {Student Paper},
  title        = {The role of public relations practitioners in the reputation management of CEOs - Results of a shadowing study},
  year         = {2015},
}