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The Dynamics of Weibo Charities : A case study of “The Free Lunch Program”

Li, Yuyun (2015) ACET35
Centre for East and South-East Asian Studies, Lund University
Abstract
Since 2010, Weibo is not only a tool for transmitting information, but also for conducting all kinds of charity activities to attract more public attention and give people more power to influence public welfare. The purpose of this thesis is to explore Chinese citizens’ knowledge of Weibo charities and their motivation for participating in Weibo charities by carrying out a case study of the Free Lunch Program. The study relied on using a qualitative approach with thirty-three interviews in two different cities --- Beijing and Korla. In response to how citizens understand Weibo charities, the answers varied as to whether Weibo charities are a good platform to participate in charitable action, but Weibo charities still need to be more... (More)
Since 2010, Weibo is not only a tool for transmitting information, but also for conducting all kinds of charity activities to attract more public attention and give people more power to influence public welfare. The purpose of this thesis is to explore Chinese citizens’ knowledge of Weibo charities and their motivation for participating in Weibo charities by carrying out a case study of the Free Lunch Program. The study relied on using a qualitative approach with thirty-three interviews in two different cities --- Beijing and Korla. In response to how citizens understand Weibo charities, the answers varied as to whether Weibo charities are a good platform to participate in charitable action, but Weibo charities still need to be more transparent and well-known. The study demonstrate social media, Internet penetration, digital literacy has the most influence on participation and levels of awareness of Weibo charity, and the socio-economic status and education, previous engagement are not have significant impact on it. Weibo charities as a platform encouraging civic engagement and making information and finical transaction transparent and accountable. (Less)
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author
Li, Yuyun
supervisor
organization
course
ACET35
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Slacktivism, Online Activism, Civic engagement, Korla, Beijing, Weibo Charity, Internet and Social Media, The Free Lunch Program
language
English
id
7513048
date added to LUP
2015-07-07 11:32:46
date last changed
2015-07-07 11:32:46
@misc{7513048,
  abstract     = {Since 2010, Weibo is not only a tool for transmitting information, but also for conducting all kinds of charity activities to attract more public attention and give people more power to influence public welfare. The purpose of this thesis is to explore Chinese citizens’ knowledge of Weibo charities and their motivation for participating in Weibo charities by carrying out a case study of the Free Lunch Program. The study relied on using a qualitative approach with thirty-three interviews in two different cities --- Beijing and Korla. In response to how citizens understand Weibo charities, the answers varied as to whether Weibo charities are a good platform to participate in charitable action, but Weibo charities still need to be more transparent and well-known. The study demonstrate social media, Internet penetration, digital literacy has the most influence on participation and levels of awareness of Weibo charity, and the socio-economic status and education, previous engagement are not have significant impact on it. Weibo charities as a platform encouraging civic engagement and making information and finical transaction transparent and accountable.},
  author       = {Li, Yuyun},
  keyword      = {Slacktivism,Online Activism,Civic engagement,Korla,Beijing,Weibo Charity,Internet and Social Media,The Free Lunch Program},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Dynamics of Weibo Charities : A case study of “The Free Lunch Program”},
  year         = {2015},
}