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M-commerce - A small part of E-commerce or something bigger?

Teofilovic, Marija LU (2015) EKHM51 20151
Department of Economic History
Abstract
Both e-commerce and m-commerce has had and have a big impact on how business today is operated. Furthermore, e-commerce is responsible for creation of many new jobs and its role to the overall economy in Europe is becoming increasingly important. E-commerce is a big part of retail and commerce and is constantly growing. However it is maybe not equally well known that the latest year mobile commerce (m-commerce) has grown at an even faster rate. Research has argued that in order for traditional e-commerce and commerce strategies to succeed it is vital to consider mobile optimizing strategies. In the broad picture the aim with the thesis is thus to analyze the current situation in m-commerce. The thesis will evaluate why m-commerce is an... (More)
Both e-commerce and m-commerce has had and have a big impact on how business today is operated. Furthermore, e-commerce is responsible for creation of many new jobs and its role to the overall economy in Europe is becoming increasingly important. E-commerce is a big part of retail and commerce and is constantly growing. However it is maybe not equally well known that the latest year mobile commerce (m-commerce) has grown at an even faster rate. Research has argued that in order for traditional e-commerce and commerce strategies to succeed it is vital to consider mobile optimizing strategies. In the broad picture the aim with the thesis is thus to analyze the current situation in m-commerce. The thesis will evaluate why m-commerce is an important strategy to consider and how retailers can achieve competitive advantage within m-commerce. (Less)
Please use this url to cite or link to this publication:
author
Teofilovic, Marija LU
supervisor
organization
course
EKHM51 20151
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
7870440
date added to LUP
2015-09-21 09:13:19
date last changed
2015-09-21 09:13:19
@misc{7870440,
  abstract     = {Both e-commerce and m-commerce has had and have a big impact on how business today is operated. Furthermore, e-commerce is responsible for creation of many new jobs and its role to the overall economy in Europe is becoming increasingly important. E-commerce is a big part of retail and commerce and is constantly growing. However it is maybe not equally well known that the latest year mobile commerce (m-commerce) has grown at an even faster rate. Research has argued that in order for traditional e-commerce and commerce strategies to succeed it is vital to consider mobile optimizing strategies. In the broad picture the aim with the thesis is thus to analyze the current situation in m-commerce. The thesis will evaluate why m-commerce is an important strategy to consider and how retailers can achieve competitive advantage within m-commerce.},
  author       = {Teofilovic, Marija},
  language     = {eng},
  note         = {Student Paper},
  title        = {M-commerce - A small part of E-commerce or something bigger?},
  year         = {2015},
}