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Malmo consumer's attitude behavior gap

Nori, Alan LU and Rashid Khadeiar, Yousif LU (2015) FEKH29 20151
Department of Business Administration
Abstract
The purpose of this thesis is to examine, analyze and describe the effects and role that CSR and ethics have on consumer behavior in Malmo. This thesis uses a quantitative method in form of surveys.The thesis uses a stand point from CSR but the main focus lies on the relationship between attitude and behavior regarding ethical consumption. Consumer behavior theories are explained.The empirical foundation is based on 200 surveys in form of questioners. What we concluded was that Malmo consumers have no attitude behavior gap regarding unethical and ethical firms. Furthermore we also concluded that malmo consumers have a positive attitude towards rewarding ethical firms and boycotting unethical firms. Additionally they think that more... (More)
The purpose of this thesis is to examine, analyze and describe the effects and role that CSR and ethics have on consumer behavior in Malmo. This thesis uses a quantitative method in form of surveys.The thesis uses a stand point from CSR but the main focus lies on the relationship between attitude and behavior regarding ethical consumption. Consumer behavior theories are explained.The empirical foundation is based on 200 surveys in form of questioners. What we concluded was that Malmo consumers have no attitude behavior gap regarding unethical and ethical firms. Furthermore we also concluded that malmo consumers have a positive attitude towards rewarding ethical firms and boycotting unethical firms. Additionally they think that more knowledge on the behavior of firms is necessary and that it could change their purchase intention. (Less)
Please use this url to cite or link to this publication:
author
Nori, Alan LU and Rashid Khadeiar, Yousif LU
supervisor
organization
alternative title
A quantitative study
course
FEKH29 20151
year
type
M2 - Bachelor Degree
subject
keywords
CSR, Ethical Consumption, Consumer Behavior, Attitude Behavior Gap
language
English
id
7994868
date added to LUP
2015-10-22 12:03:10
date last changed
2015-10-22 12:03:10
@misc{7994868,
  abstract     = {The purpose of this thesis is to examine, analyze and describe the effects and role that CSR and ethics have on consumer behavior in Malmo. This thesis uses a quantitative method in form of surveys.The thesis uses a stand point from CSR but the main focus lies on the relationship between attitude and behavior regarding ethical consumption. Consumer behavior theories are explained.The empirical foundation is based on 200 surveys in form of questioners. What we concluded was that Malmo consumers have no attitude behavior gap regarding unethical and ethical firms. Furthermore we also concluded that malmo consumers have a positive attitude towards rewarding ethical firms and boycotting unethical firms. Additionally they think that more knowledge on the behavior of firms is necessary and that it could change their purchase intention.},
  author       = {Nori, Alan and Rashid Khadeiar, Yousif},
  keyword      = {CSR,Ethical Consumption,Consumer Behavior,Attitude Behavior Gap},
  language     = {eng},
  note         = {Student Paper},
  title        = {Malmo consumer's attitude behavior gap},
  year         = {2015},
}