Fear, the way to effective product placement?
(2015) FEKH29 20151Department of Business Administration
- Abstract
- The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8031411
- author
- Johansson, Angelika LU ; Lidén, Cecilia LU and Persson Mörk, Malin LU
- supervisor
-
- Lars Carlman LU
- organization
- course
- FEKH29 20151
- year
- 2015
- type
- M2 - Bachelor Degree
- subject
- keywords
- Fear, product placement, marketing, gender, horror
- language
- English
- id
- 8031411
- date added to LUP
- 2015-09-30 13:02:39
- date last changed
- 2015-09-30 13:02:39
@misc{8031411, abstract = {{The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements.}}, author = {{Johansson, Angelika and Lidén, Cecilia and Persson Mörk, Malin}}, language = {{eng}}, note = {{Student Paper}}, title = {{Fear, the way to effective product placement?}}, year = {{2015}}, }