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Fear, the way to effective product placement?

Johansson, Angelika LU ; Lidén, Cecilia LU and Persson Mörk, Malin LU (2015) FEKH29 20151
Department of Business Administration
Abstract
The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements.
Please use this url to cite or link to this publication:
author
Johansson, Angelika LU ; Lidén, Cecilia LU and Persson Mörk, Malin LU
supervisor
organization
course
FEKH29 20151
year
type
M2 - Bachelor Degree
subject
keywords
Fear, product placement, marketing, gender, horror
language
English
id
8031411
date added to LUP
2015-09-30 13:02:39
date last changed
2015-09-30 13:02:39
@misc{8031411,
  abstract     = {The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements.},
  author       = {Johansson, Angelika and Lidén, Cecilia and Persson Mörk, Malin},
  keyword      = {Fear,product placement,marketing,gender,horror},
  language     = {eng},
  note         = {Student Paper},
  title        = {Fear, the way to effective product placement?},
  year         = {2015},
}