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Development of a Mobile Customer Application for Dry Cleaning Services

Hedlund, Felix LU (2015) MAMM01 20151
Ergonomics and Aerosol Technology
Abstract
While machines are getting better at simulating human behavior it has become more common with the use of avatars and conversational text in mobile applications. These are used in order to induce a reflectively positive experience for the user, possibly making the user choose that application in favor of another. The balance between developing a too playful application and an uninteresting one is hard to achieve. This master thesis project aimed to do exactly that while developing a customer application for dry cleaning services in the U.S. By using an incremental and iterative agile software development method for a single person project, project goals and deadlines were met. This thesis researched use of personality in modern mobile... (More)
While machines are getting better at simulating human behavior it has become more common with the use of avatars and conversational text in mobile applications. These are used in order to induce a reflectively positive experience for the user, possibly making the user choose that application in favor of another. The balance between developing a too playful application and an uninteresting one is hard to achieve. This master thesis project aimed to do exactly that while developing a customer application for dry cleaning services in the U.S. By using an incremental and iterative agile software development method for a single person project, project goals and deadlines were met. This thesis researched use of personality in modern mobile applications while developing the application for Apple’s iOS using the Swift programming language. After research and development, a usability test was conducted in order to evaluate application design, use of avatar and conversational text as well as navigation and transitions. The avatar was labeled as too disturbing for the users while the conversational text enhanced the user experience. The project resulted in a finished prototype for ordering dry cleaning without the avatar. The use of more refined avatars in applications like this might still be feasible. Users demand a delightful experience from their applications and it is extremely important for developers to listen to this demand. If not, users could be lost to rivals. (Less)
Popular Abstract
Mobile applications are becoming civilized enough to simulate human behaviour in the form of characters and emotional text. Programmers need to incorporate personality into their applications to enhance user experience and stay ahead of competitors. Home deliveries within dry cleaning services are increasingly popular in the U.S. During this thesis an app for iPhone was developed that enables users to buy these services and overview the process in a personal matter.
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author
Hedlund, Felix LU
supervisor
organization
course
MAMM01 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
iOS, Personality, microcopy, avatars, dry cleaning, USA
language
English
id
8145406
date added to LUP
2015-11-03 09:23:58
date last changed
2015-11-03 09:23:58
@misc{8145406,
  abstract     = {While machines are getting better at simulating human behavior it has become more common with the use of avatars and conversational text in mobile applications. These are used in order to induce a reflectively positive experience for the user, possibly making the user choose that application in favor of another. The balance between developing a too playful application and an uninteresting one is hard to achieve. This master thesis project aimed to do exactly that while developing a customer application for dry cleaning services in the U.S. By using an incremental and iterative agile software development method for a single person project, project goals and deadlines were met. This thesis researched use of personality in modern mobile applications while developing the application for Apple’s iOS using the Swift programming language. After research and development, a usability test was conducted in order to evaluate application design, use of avatar and conversational text as well as navigation and transitions. The avatar was labeled as too disturbing for the users while the conversational text enhanced the user experience. The project resulted in a finished prototype for ordering dry cleaning without the avatar. The use of more refined avatars in applications like this might still be feasible. Users demand a delightful experience from their applications and it is extremely important for developers to listen to this demand. If not, users could be lost to rivals.},
  author       = {Hedlund, Felix},
  keyword      = {iOS,Personality,microcopy,avatars,dry cleaning,USA},
  language     = {eng},
  note         = {Student Paper},
  title        = {Development of a Mobile Customer Application for Dry Cleaning Services},
  year         = {2015},
}