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Ris och Ros för Smileyn – premieringssystem för livsmedelsbranschen. Arbete för Miljöförvaltningen, Malmö stad.

Axelsson, Sofia LU (2016) MVEM03 20151
Studies in Environmental Science
Abstract
Consumers today are much more mobile and are therefore eating out at restaurants much more than they used to do. These new consumer habits put greater demands on food businesses supplying safe food. In order to inform the consumers of the food businesses that have excellent food service, the city of Malmö introduced a reward system called Smiley.

The City of Malmö has previously conducted studies focusing on what consumers think about this system. To get a comprehensive picture of the reward system Smiley, I want to focus on what the operators themselves think about the system? Are there similar incentive systems and how does a reward system work? To answer these questions, I chose to carry out a survey and also made a literature study.... (More)
Consumers today are much more mobile and are therefore eating out at restaurants much more than they used to do. These new consumer habits put greater demands on food businesses supplying safe food. In order to inform the consumers of the food businesses that have excellent food service, the city of Malmö introduced a reward system called Smiley.

The City of Malmö has previously conducted studies focusing on what consumers think about this system. To get a comprehensive picture of the reward system Smiley, I want to focus on what the operators themselves think about the system? Are there similar incentive systems and how does a reward system work? To answer these questions, I chose to carry out a survey and also made a literature study.

There is currently no uniform reward system for Smiley in Sweden. Denmark and Finland have a Smiley systems whith happy and sad smileys. In Sweden, there are even more variations of the reward system Smiley. For example, Landskrona and Staffanstorp have implemented similar systems. Reward systems is based on what can actually be measured also gets done.

The respondents of the survey showed that around 61 percent believe that one can benefit from the reward system Smiley, but they did not want the sad smileys to be part of it. The majority who responded also believe that the system should exist nationally.

Having a common system would be easier for the consumers; it would mean having the same conditions for food businesses regardless of where in Sweden you are. A national system can also lead to more effective food control, which in turn would likely increase compliance. (Less)
Popular Abstract (Swedish)
Det blir allt mer vanligt att äta ute på restaurang. Dessa nya konsumtionsvanor sätter högre krav på att livsmedelsföretagen levererar säkra livsmedel. För att informera konsumenterna om livsmedelsföretagens livsmedelshantering har Malmö stad infört ett frivilligt premieringsystem som kallas för Smiley.

Malmö stad har tidigare genomfört studier som fokuserar på vad konsumenterna anser om premieringssystemet Smiley. För att få en heltäckande bild valde jag att fokusera på vad livsmedelsföretagarna anser om systemet.

Syftet med undersökningen är att ta reda på hur verksamhetsutövare inom livsmedel ställer sig till premieringssystemet Smiley. För att besvara problempreciseringen valde jag att utföra en enkätundersökning.

Det finns... (More)
Det blir allt mer vanligt att äta ute på restaurang. Dessa nya konsumtionsvanor sätter högre krav på att livsmedelsföretagen levererar säkra livsmedel. För att informera konsumenterna om livsmedelsföretagens livsmedelshantering har Malmö stad infört ett frivilligt premieringsystem som kallas för Smiley.

Malmö stad har tidigare genomfört studier som fokuserar på vad konsumenterna anser om premieringssystemet Smiley. För att få en heltäckande bild valde jag att fokusera på vad livsmedelsföretagarna anser om systemet.

Syftet med undersökningen är att ta reda på hur verksamhetsutövare inom livsmedel ställer sig till premieringssystemet Smiley. För att besvara problempreciseringen valde jag att utföra en enkätundersökning.

Det finns för närvarande inget enhetligt belöningssystem för Smiley i Sverige. Danmark och Finland har liknande Smiley-system med både glada och ledsna gubbar. ”Desto gladare smiley desto bättre”. Norge har ett pågående projekt för att se om de kan skapa ett nationellt Smiley-system. I Sverige finns fler varianter av belöningssystemet Smiley, exempelvis Landskrona och Staffanstorp har liknande system. Belöningssystem kan användas för att rättfärdiga ett beteende som är i linje med lagen. Systemet är baserat på vad som faktiskt kan mätas och det som blir gjort.

Enkätundersökningen avslöjade bland annat att cirka 61 procent tror att man kan dra nytta av belöningssystemet Smiley, men de ville inte införa någon ledsen Smiley. De flesta som svarade tror också att systemet skall implementeras på nationell nivå.

Ett system som är nationellt hade lett till att Smiley hade blivit mer effektivt och enhetligt. (Less)
Please use this url to cite or link to this publication:
author
Axelsson, Sofia LU
supervisor
organization
course
MVEM03 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Smiley, livsmedelsbranschen, premieringssystem
language
Swedish
id
8566403
date added to LUP
2016-01-25 09:03:45
date last changed
2016-01-25 09:03:45
@misc{8566403,
  abstract     = {Consumers today are much more mobile and are therefore eating out at restaurants much more than they used to do. These new consumer habits put greater demands on food businesses supplying safe food. In order to inform the consumers of the food businesses that have excellent food service, the city of Malmö introduced a reward system called Smiley.

The City of Malmö has previously conducted studies focusing on what consumers think about this system. To get a comprehensive picture of the reward system Smiley, I want to focus on what the operators themselves think about the system? Are there similar incentive systems and how does a reward system work? To answer these questions, I chose to carry out a survey and also made a literature study. 

There is currently no uniform reward system for Smiley in Sweden. Denmark and Finland have a Smiley systems whith happy and sad smileys. In Sweden, there are even more variations of the reward system Smiley. For example, Landskrona and Staffanstorp have implemented similar systems. Reward systems is based on what can actually be measured also gets done. 

The respondents of the survey showed that around 61 percent believe that one can benefit from the reward system Smiley, but they did not want the sad smileys to be part of it. The majority who responded also believe that the system should exist nationally.

Having a common system would be easier for the consumers; it would mean having the same conditions for food businesses regardless of where in Sweden you are. A national system can also lead to more effective food control, which in turn would likely increase compliance.},
  author       = {Axelsson, Sofia},
  keyword      = {Smiley,livsmedelsbranschen,premieringssystem},
  language     = {swe},
  note         = {Student Paper},
  title        = {Ris och Ros för Smileyn – premieringssystem för livsmedelsbranschen. Arbete för Miljöförvaltningen, Malmö stad.},
  year         = {2016},
}