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The (re)evolution of the lean startup methodology

Bidewell, Peter LU and Sapsford, Liam LU (2016) ENTN19 20151
Department of Business Administration
Abstract (Swedish)
This paper examines the validity and application of ‘lean startup’, a methodology developed by Eric Ries, which is now considered in the startup community as a modern approach to product development for startup companies. In comparison to other lean theories, the successful application of the lean startup methodology is brought into question, highlighting areas of the model that may need further development. Comparing lean theories to strategic management theory and the external market environment, the lack of a competition orientation is highlighted as an area in need of investigation. The findings confirm the identified gap in the literature and validate competition analysis as a recommended component of an updated lean startup... (More)
This paper examines the validity and application of ‘lean startup’, a methodology developed by Eric Ries, which is now considered in the startup community as a modern approach to product development for startup companies. In comparison to other lean theories, the successful application of the lean startup methodology is brought into question, highlighting areas of the model that may need further development. Comparing lean theories to strategic management theory and the external market environment, the lack of a competition orientation is highlighted as an area in need of investigation. The findings confirm the identified gap in the literature and validate competition analysis as a recommended component of an updated lean startup methodology. (Less)
Please use this url to cite or link to this publication:
author
Bidewell, Peter LU and Sapsford, Liam LU
supervisor
organization
course
ENTN19 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Product Development, Competitor Analysis, Lean Startup, Lean principles
language
English
id
8569110
date added to LUP
2016-02-01 14:57:49
date last changed
2016-02-01 14:57:49
@misc{8569110,
  abstract     = {This paper examines the validity and application of ‘lean startup’, a methodology developed by Eric Ries, which is now considered in the startup community as a modern approach to product development for startup companies. In comparison to other lean theories, the successful application of the lean startup methodology is brought into question, highlighting areas of the model that may need further development. Comparing lean theories to strategic management theory and the external market environment, the lack of a competition orientation is highlighted as an area in need of investigation. The findings confirm the identified gap in the literature and validate competition analysis as a recommended component of an updated lean startup methodology.},
  author       = {Bidewell, Peter and Sapsford, Liam},
  keyword      = {Product Development,Competitor Analysis,Lean Startup,Lean principles},
  language     = {eng},
  note         = {Student Paper},
  title        = {The (re)evolution of the lean startup methodology},
  year         = {2016},
}